Online Content Specialist

Location

Heerlen, Netherlands

Hours

40 hours per week

Contract Information

Hybrid working environment
Office presence in Heerlen required at least once every 1–2 weeks
Possibility of contract extension
A written test may form part of the recruitment process

Overview

We are seeking an experienced Online Content Specialist to support the creation and optimization of digital customer communication within a collaborative and agile environment. The successful candidate will work closely with UX specialists, analysts, IT teams, and subject matter experts to develop clear, engaging, and customer-focused online content.

This role focuses on translating complex information into accessible digital communication while maintaining consistency across online platforms and customer journeys.

Key Responsibilities

Content Creation & Optimization

Create, edit, and optimize online content for digital and mobile channels
Translate complex information into clear and understandable communication
Rewrite and structure content according to established style guidelines
Ensure content consistency across digital communication channels
Monitor and improve content performance based on user insights and analytics

Collaboration & Stakeholder Engagement

Work within a multidisciplinary agile team alongside:
- UX designers
- IT specialists
- Business analysts
- Data analysts
- Testers
Collaborate with pension specialists, marketers, legal teams, customer service teams, and content specialists
Support the development of logged-in customer environments

Digital Communication & User Experience

Improve usability and customer understanding within online platforms
Tailor content to different audiences, demographics, and communication needs
Process and translate new legislation and policy updates into customer-friendly content
Contribute to customer satisfaction improvements through effective digital communication

CMS & Content Management

Implement and manage content within Adobe-based CMS environments
Maintain and safeguard corporate identity and communication standards
Coordinate online content updates and publishing activities

Required Skills & Experience

Bachelor's or Master's degree in:
- Communication
- Digital Media
- Or a related field
Minimum 5 years of experience in a similar online content or digital communication role
Experience working within agile environments and collaborating with IT teams
Strong experience with online and mobile content creation
Knowledge and hands-on experience with:
- Adobe Experience Manager (AEM)
- Adobe tools
- Content Management Systems (CMS)

Preferred Competencies

Excellent writing and editing skills
Ability to translate complex topics into concise and engaging content
Strong attention to detail while maintaining a broader strategic perspective
Creative and customer-focused mindset
Strong collaboration and stakeholder management skills
Proactive and independent working style
Ability to use data and audience insights to improve communication effectiveness

Working Environment

You will work in a collaborative and informal environment with direct communication and close cooperation across departments. The role combines strategic content thinking with hands-on digital execution in a modern agile setup.

Additional Information

Hybrid working model with periodic office attendance in Heerlen
Written assessment may be included in the selection process
Experience with Adobe and CMS platforms is mandatory
Strong Dutch language communication skills are highly preferred

Online Content Specialist - 2026-APG-405