Marketing Generalist

SummarypAQUABATTERY is looking for a bMarketing Generalist /b to build its marketing engine from the ground up. As the first dedicated Marketing Generalist, reporting to the Chief Commercial Officer (CCO), your mission is to turn marketing into a genuine lead-generation tool that actively supports sales efforts. /pbrLaat deze kans niet voorbijgaan; solliciteer snel als uw ervaring en vaardigheden overeenkomen met wat in de volgende omschrijving staat.brpJoin AQUABATTERY, a pioneering climate tech startup based in the Netherlands with a mission to commercialise an affordable, safe and sustainable long duration energy storage (LDES) solution based on saltwater. Its innovative flow battery technology offers an LDES solution without relying on critical or toxic raw materials. /ppWith fresh funding secured and its first commercial product on the horizon, this is an exciting time to become part of a growing team and contribute to building a cleaner, more resilient energy future. /ppIn this role, you will own the brand, content, website, events and digital presence, working creatively and resourcefully with heavy use of AI to maximise impact and punch well above your weight. /pWhat you'll be doingulliOwn and build the brand across all channels including website, content, events, digital and media /liliBuild a marketing engine that generates high-quality leads and supports the sales pipeline /liliCreate compelling, on-brand content across channels - web, social, email and other channels /liliWork with and manage external agencies to deliver the marketing strategy /liliDefine and execute content and channel strategy, including priorities, campaigns and publishing cadence /liliMeasure and optimise marketing performance based on lead generation, conversion and business impact /liliLeverage AI tools to maximise marketing output and efficiency with a lean team /liliPlan and deliver events, conferences and industry engagement activities /liliSupport employer branding and recruitment through marketing campaigns and content /liliSet the overall marketing strategy and manage the marketing budget /liliOwn external communications to build and protect the brand through tools like press releases and media appearances /li /ulFunction requirementsulliAround 5 years of marketing experience, ideally within the energy transition or cleantech sector /liliA proven B2B marketing track record - you know how to generate qualified leads, not just impressions /liliA true generalist who moves easily between strategy and hands-on execution across brand, content, digital and events /liliDemonstrated ability to achieve outsized results on a limited budget /liliHighly experienced and fluent with AI tools for content creation, analytics and productivity /liliStart-up or scale-up experience; comfortable being a team of one and building from scratch /liliA creative eye and the ability to produce compelling, brand-aligned content /liliExcellent command of English and preferably Dutch /li /ulWhy AQUABATTERY?ulliThe opportunity to provide vital support to the energy transition at the state-of-the-art ETCA facility /liliA collaborative, multicultural work environment where practical observations and technical insights are valued /liliA structured, performance-driven culture that supports professional growth and technical skill development /liliCompetitive salary plus Stock Appreciation Rights (SARs) /liliWork-life balance, including 25 vacation days and flexible working arrangements /liliGreen pension scheme (50% employer contribution) and collective health insurance discount /liliCompany bike for commuting /liliRegular team events and opportunities to shape the future of clean energy /li /ulAbout the companypAQUABATTERY is a climate-tech start-up based in the Netherlands. Its vision is to empower the transition to net-zero by providing a scalable, sustainable and safe long duration energy storage solution. The company's technology enables the storage of electricity in saltwater and has been successfully demonstrated through several pilot installations in the Netherlands and in Italy. xgiwjmb /ppIts international team reinforces an impact-focused culture every day, taking on challenges and celebrating successes together. /pbr