Netherlands Expansion Manager

Netherlands Expansion Manager

Full-time,· Amsterdam

European energy costs are twice as high as in the United States and China. Electricity demand is expected to double by 2050. Market price volatility and complexity are here to stay. The backbone of Europe's industrial economy is at risk, and companies need to act now.

Our mission at trawa is to build the solution: an integrated B2B energy platform that combines procurement, energy management, and flexibility steering in one product. This integration unlocks up to 30% in recurring electricity cost savings while helping companies switch to renewable energy.

trawa is a Berlin-based scale-up with around 100 FTE. We have raised over €35M to date, including a €24M Series A in May 2025, and are backed by Balderton, Headline, Speedinvest, AENU, Magnetic, and Tiny VC. We as trawa, from employee to investor to founder, are committed to building the utility of the future.

As one of the fastest-growing B2B energy platforms in Europe, trawa is already active in Germany and Austria and is now preparing to expand into the Netherlands in 2027. For this next major step, we are looking for a Netherlands Expansion Manager (m/f/d) who will take primary responsibility for driving our ambitions in the Dutch market. In this role, you will play a pivotal part in building the foundation for our market entry and actively driving its execution, with the overarching goal of establishing trawa as a leading player in the Dutch energy market.

What You'll Do

You will drive trawa's expansion into the Netherlands across the following key areas:

• Go-to-market drive: You will help define and execute the Dutch go-to-market approach, support early customer acquisition and onboarding, and translate market feedback into product, commercial, and operational improvements.

• Strategy development: You will fine-tune trawa’s approach to the Dutch market, define our positioning across different industries, sketch the operational design, and build key partnerships across GTM and Ops.

• Cross-functional execution: You will act as the central coordination point between the Dutch market and our Berlin HQ, aligning teams, priorities, and workstreams to drive the expansion forward.

• Local operations: You will set up the operational foundations required to serve Dutch customers, adapt HQ processes to local market needs, and take ownership of day-to-day operations once the market becomes active.

• Local presence: You will represent trawa with Dutch customers and business partners, support the setup of our Amsterdam office, and build relationships across the Dutch energy ecosystem.

• Team building: You will identify first local hiring needs, support recruiting and onboarding, and help shape the operating model and culture of the local organization.
  

The setup of the role will evolve over time as we advance our expansion into the Dutch market. You will experience building trawa from 0 to 1, from 1 to 10 and from 10 to 100. In the first few months, you will regularly commute between Amsterdam and our Berlin HQ to work closely with our core teams and lay the foundation for trawa in the Netherlands. Once our Amsterdam office is established, it will become your primary workplace while you remain closely connected with our Berlin HQ.

Your First 90 Days

After 30 Days (Onboarding):

• You have understood trawa's business and product in detail and got to know all relevant internal and external stakeholders.

• You have refined our expansion plan for the Netherlands and taken ownership of first work packages, delivering initial outputs.

• You are driving internal decision-making processes with our C-Level and alignment with the operational team.

After 90 Days (Ramp-Up):

• You own our expansion plan for the Netherlands and manage and drive several workstreams with a cross-functional team.

• You have further specified the roadmap for the next year of trawa initiatives and goals in the Netherlands, including the resources needed to accomplish them, in close collaboration with the C-Level.

• You are owning client relationships and driving GTM activities.

Beyond (Building and Scaling):

• You build our local company and develop towards a pillar role within trawa’s Dutch organization

• You shape trawa’s approach to the Dutch market, potentially become directly responsible for the results and become a main counterpart to our Berlin-headquarter

• You (co-)build the organization in line with the growth in the Dutch market

What Will Help You Succeed

The role is ideal for an all-rounder who combines a strong entrepreneurial spirit and excellence mindset with outstanding operational effectiveness. You are energized by building new things, respond to challenges proactively and pragmatically, and bring a strong execution orientation while always striving for the best possible results. On top of that, you think analytically and possess strong communication and project management skills. Beyond these traits, you should bring the following hard requirements:

• Relevant experience: You come from excellence-demanding, fast-paced environments, for example at a top-tier strategy consulting firm, in a high-growth startup, or a similarly dynamic setting.

• Energy interest: You have a strong interest in the energy sector and are motivated by the opportunity to help B2B industrial companies access green, cost-optimized electricity. Ideally, you have already built relevant knowledge in this area through previous work experience, academic involvement, or personal interest.

• Language skills: You are fluent in Dutch and English. German is a plus.

• Amsterdam base: You are based in Amsterdam or willing to relocate there, and you are open to traveling to Berlin regularly, especially during the initial phase of the role.

We are aware that there might not be the “golden goose” out there. The role is demanding and will require a candidate to work across different functions but also different maturity stages of the business. Thus, we are open to speak to candidates of different seniorities. Concretely, we see:

1. The Senior Play ( preferred): You bring first leadership experience (e.g., as a project leader in consulting) or bring even more leadership credentials. Either way, you're still hands-on and ready to own processes yourself. We expect you to either grow into a local commercial or operations leadership role or in case of outstanding performances into the local General Manager role.

2. The Junior Play: You have not yet gained extensive leadership experience but you bring a track record of outstanding performances and it is clear your growth trajectory is limitless. As part of your assignment you will co-hire a Dutch General Manager and grow into a junior leadership position (e.g., Chief of Staff in the Netherlands).

Why Join Us

High impact — A unique opportunity to join one of Europe's fastest-growing B2B energy platforms at a defining stage. As Netherlands Expansion Manager, you will be at the forefront of trawa's Dutch expansion, shaping our local presence from day one.

Leadership support — Regular leadership sessions, cross-functional initiatives, and experienced mentors invested in your success.

Early responsibility — We empower team members to take ownership, make decisions, and drive results from day one.

Continuous learning — Annual learning budget and dedicated time for professional development, mentorship, and career progression.

Diversity commitment — An equal opportunity employer with 15+ nationalities. Family-friendly, inclusive, and committed to an environment where everyone can do their best work.

Company benefits — A competitive benefits package supporting learning, wellbeing, and team experience.