Senior Marketing Expert

Product Marketer Digital B2C/Growth, you are the driving force behind the commercial validation and growth of our hybrid (print and digital) and fully digital propositions. You work closely with local marketing teams on execution and translate product development from HQ into positioning, commercial value and proof points.

Keesing is moving into a next phase in the development of its digital B2C activities. New digital propositions are being developed, but the coming phase is focused on proving structural commercial value and scalability.

Product Marketer Digital B2C/Growth who takes ownership of commercial validation and growth of our digital propositions.

You report hierarchically to the Marketing Manager Netherlands and have a dotted line to the Head of E-Commerce & Digital B2C. In this role, you seamlessly switch between strategy and execution and act as the connecting link between Digital B2C Product Management, CRM, E-Commerce, Data/BI and the local marketing teams.

Hypothesis-driven testing: leading the definition and prioritization of the roadmap such as A/B testing, pricing tests and funnel optimization together with internal stakeholders, the B2C Data Analyst and external agencies where relevant. You translate results into proof points and recommendations for commercial rollout and actively share learnings with marketing teams in the countries.
Go-to-market strategy: developing and coordinating structured launch and test plans in collaboration with country marketing teams and Digital B2C, including pricing strategies, bundles, promotions and KPI frameworks.
Internal alignment and enablement: documenting tests and proof points, supporting countries in activation and go-to-market, and developing commercial toolkits.

Product Marketer Digital B2C/Growth at Keesing Media Group in Amsterdam, you will become part of a unique employer. A one-year contract
A home working allowance of €2.35 per day
A daily optional in-house lunch
5 to 8 years of experience in product marketing, digital marketing or growth

• Experience in testing and launching digital (B2C) products and services and developing go-to-market strategies
• Excellent command of English, both spoken and written
• Strong analytical skills and a data-driven mindset, extensive experience with Google Analytics
• You recognize yourself in the following competencies: commercial result orientation, data-driven working, customer and market focus, an experimental and learning mindset, collaboration and stakeholder management in a matrix organization, and a high level of ownership and execution power.

Keesing Media Group, known in the Netherlands for its Denksport puzzles, is the international market leader in braintainment. We create content for print and develop app and web-based puzzles and games. We have 14 offices across 12 different countries, with our Amsterdam office as the headquarters and beating heart of the organisation. In the area of apps and casual games, we work closely with our partners Coolgames and Elevate Labs.

Working at Keesing Media Group
We are smart, but also modest and focused on quality. We move with change and believe in the future of both print and online content.