Head Of Marketing (Remote)

We are looking for a Head of Analytical Performance Marketing with a strong analytical core. This role is about understanding growth through numbers: modelling future platform performance, steering paid marketing based on real ROI, and making deliberate trade‑offs to offset declining organic traffic.

You are expected to be hands‑on with data while leading others: comfortable building and validating models yourself, and able to guide the team in turning complex data into clear decisions.

Every month we help millions of students make one of the most important decisions of their lives, for free.

Every minute, more than 100 students around the world use our platforms, such as mastersportal.Our mission is simple and ambitious: to help millions of students find the right study, and to help universities build more diverse, successful, and engaged classrooms. By matching the right student to the right programme, we help reduce dropouts and create better outcomes for everyone involved.

Our team consists of more than 200 people, representing almost 40 nationalities. We are curious, direct, and kind. We care deeply about personal growth, honest collaboration, and building things that actually help people.

Shifts in how people discover information and make decisions like AI Search

We need a leader who can quantify these effects, forecast what they mean for future growth, and actively redesign how paid marketing supports the business.

This requires creativity in measurement, comfort with imperfect data, and strong analytical judgement.

Make assumptions explicit and continuously validate them with data

ROI‑driven paid marketing

Decide where and how paid marketing should compensate for organic losses

Lead a multi‑disciplinary performance team

You will lead a team covering:

• Paid marketing
• Nurturing and lifecycle marketing
• ·Leading and developing senior specialists and team leads

At least 3+ years leading teams of 6+ people

Experience in mentoring team leads and scaling ways of working

Translate analysis into concrete priorities and trade‑offs

Work closely with product, data, and engineering on measurement and experimentation

Strong analytical mindset: numbers, models, and data detail energise you

Proven people leadership experience (3+ years, teams of 6+)

Is comfortable making decisions with incomplete but well‑reasoned data\

Can explain complex analysis in clear, simple language

You are expected to continuously follow the latest developments in AI and translate them into concrete improvements in how we do digital marketing.

More importantly, you bring a clear vision on how AI will change marketing and advertising in the coming years. You help shape how Studyportals wins in a world where traditional search, attribution, and advertising models are being reshaped by AI-driven discovery. you help define our direction.

be off on Chinese New Year instead of King’s Day)

• Flexibility to work remotely 3 days per week, including a remote working allowance.
• Studyportals is committed to the UN Sustainable Development Goals, particularly SDG 4 (Quality Education) and SDG 13 (Climate Action), promoting equal access to education while minimizing our environmental impact through digital innovation and responsible operations