SEO Competence Lead

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

Joining this team means becoming part of our EMEA SEO community, a network of 40+ consultants spanning multiple offices across Europe. We empower brands to grow through organic search in all its evolving forms. In this role, you’ll act as a high-level strategic advisor for our key clients while serving as a cornerstone for the development of our craft. You’ll dive deep into client needs, challenge their goals, and propose sophisticated, hands-on solutions that drive real business impact.

We’re looking for a specialist with a deep-rooted passion for the future of search (specifically GEO and Social search) who can lead the way in these emerging areas. This role requires a strong strategic foundation combined with the execution skills needed to deliver results on our most complex accounts. You’ll take full ownership of your work, providing expert guidance to both colleagues and clients to ensure our SEO/GEO proposition remains at the cutting edge.

WHAT YOU'LL DO

You will take full ownership of organic growth for our key EMEA clients, acting as both a strategic partner and a reliable expert. You will:

• Develop and implement high-impact SEO/GEO strategies that align perfectly with client business goals and their target audiences
• Guide SEO consultants who assist you on your accounts, ensuring they execute your roadmaps with precision and quality
• Remain an expert practitioner while leading strategically, performing research, audits, or deep-dive analyses whenever the situation requires it
• Independently lead SEO/GEO contributions for new business pitches and specialized projects, showcasing our expertise to prospective partners
• Track performance and analyze complex datasets to provide insightful reports that explain the "why" behind the metrics and offer clear paths for improvement
• Stay at the forefront of organic search trends, proactively adapting client strategies to keep them ahead of the competition

WHAT YOU BRING

• Have at least 5 years of experience in SEO, with a proven track record of moving the needle for diverse brands
• You’ve already taken your first steps into the world of GEO; you understand how LLMs surface information and are experimenting with how to optimize for them
• Are fluent in both Dutch and English (written and spoken), allowing you to consult at a high level for both local and international clients
• Possess strong analytical skills and the ability to turn data into meaningful optimizations
• Have excellent presentation skills and can distill complex technical ideas into clear, persuasive narratives for any stakeholder
• Thrive in a fast-paced environment, working with a high degree of independence while remaining a collaborative team player

WE OFFER

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year. 
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card. 
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here .

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .