Medior Marketing Analytics Specialist (32/40 hours per week)

ph3Overview /h3pbMedior Marketing Analytics Specialist (32/40 hours per week) /b /ppThe Role in Brief /ppYou will be at the centre of improving CRM effectiveness in the business through creating measurement, analysis, and insights. Spanning email, text, reminders, and more channels, your role is to make sure we understand how customers are interacting with us at each digital touchpoint and therefore where we can improve performance, retention, and lifetime value. We are looking for somebody who can think critically about the customer experience to ask the right questions, but also with the data and analysis skills to find the answers. /ppbPlease note: /b To be eligible for this position, candidates must already reside in the Netherlands and hold a valid work permit for the Netherlands. /p h3Responsibilities /h3 ul libAt least 2 years’ experience working with CRM or marketing automation platforms /b (e.g. Emarsys, Braze, SFMC) and associated databases /li libPower BI expertise /b (including DAX, time intelligence, complex data models, parameter fields, scheduling, and working with multiple source types) which you will need to apply to build out a full CRM reporting suite /li liExcellent analytical skills, from determining and sourcing relevant datasets, to building an analytical process, and ultimately delivering commercially-minded findings in written format or presentation /li libConfident writing complex SQL queries /b in different platforms and data warehouses, ideally also in Google BigQuery where at least some required data sources will be stored /li liComfortable with sophisticated AB testing and handling the test design, measurement, and statistical analysis process independently. This is part of a scalable test-and-learn approach you will help to develop for CRM /li liHighly skilled in customer lifetime analysis including segmentation, loyalty, and churn modelling /li liEducated to degree level in a relevant field (e.g. Mathematics, Statistics, Data Science, Economics, or similar) /li /ul h3Ideal additional skills /h3 ul liAble to navigate a large, multi-national organisation, with a view to maximise collaboration, minimise duplication, and improve practices wherever possible /li liExperienced in writing analytical R/Python scripts from scratch /li liMachine learning including application to customer segmentation /li libExperience building data pipelines. Although this is not a Data Engineering role, a working knowledge of the formal pipeline process is valuable and you will own relationships with Data Engineering /b /li /ul ul liExperience in working in a subscription-based or ecommerce service business is advantageous but not essential /li liExperience in the veterinary profession or pet-related industries desirable but not essential /li liA love of pets is definitely a plus! /li /ul h3What We Offer /h3 ul liA salary depending on experience. /li li25 vacation days (based on a 40-hour workweek). /li liLaptop and mobile. /li liWe cover 2/3 of your pension contribution. /li liHybrid working option – 2 days per week in Vleuten (Tuesday and Thursday), the rest from home. /li li20% employee discount on products and services at our locations. /li liYou are welcome to bring your dog to the office. /li liYou are given plenty of room to develop yourself, for example through training sessions and workshops at the Evidensia Academy. /li liRoom for initiative in a dynamic environment. /li /ul h3About the Organization /h3 pIVC provides personalized care for all animals. Every interaction with animals and owners makes a difference. IVC Evidensia delivers the best service through our people, clear communication, and genuine attention to both humans and animals. At IVC Evidensia, relationships come first – especially with you. We believe that when you feel good, results follow. Our more than 3,000 employees give us a national presence with a local heart. You can find our 300 clinics, animal hospitals, and pet funeral locations across the Netherlands, from Groningen to Zeeland. What unites them is pride in their profession, the drive to achieve maximum results, and above all, the motivation to do so together. /ppIVC Evidensia supports scientific research, maintains a strong international forum with various specialists, and offers our Evidensia Academy to strengthen and expand the knowledge and skills of our employees. For more information: IVC Evidensia Netherlands. /p h3Interested or Questions? /h3 pIf this exciting role catches your interest, we’d love to have a coffee with you! Apply via the link below or send your CV to /ppTake a look at our support office: bWorking at IVC Evidensia. /b /ppb🛑Acquisition in response to this vacancy is not appreciated. /b /p /p #J-18808-Ljbffr