Director of Merchandising, EU

Job Summary:

The Director of Merchandising, EU is responsible for leading and scaling the product assortment strategy for the European region. This senior leadership role drives the identification of high-potential brands, develops strategic vendor partnerships, secures best-in-class commercial terms, and leverages data-driven insights to accelerate category growth and regional revenue performance. 

This is a high-impact, builder role. The Director leads and grows the EU Merchandising team, drives cross-functional collaboration with Supply Chain, Commercial, Compliance, and Finance, and ensures the European business is set up to win commercially, operationally, and strategically.

Job Expectations:

• Own the EU Merchandising strategy — assortment, category priorities, vendor portfolio, and commercial performance across the European market
• Build, lead, and develop the EU Merchandising team, creating a data-driven, results-oriented culture aligned with iHerb’s growth ambitions
• Report to the EU General Manager and contribute actively to the EU Leadership Team, driving cross-functional alignment on business priorities
• Partner closely with the VP of Merchandising (dotted line) and Directors to ensure EU strategy operates within the global framework and leverages global capabilities
• Drive category growth through assortment optimization, competitive pricing, promotions, and vendor negotiations that deliver strong margin outcomes
• Lead regional vendor partnerships — identifying high-potential brands, securing best-in-class commercial terms, and building long-term supplier relationships
• Collaborate with Supply Chain and Inventory Management on forecasting, vendor performance, order cycles, and in-stock execution
• Work closely with Commercial and Finance teams to ensure EU merchandising decisions are commercially sound and support revenue and profitability targets
• Partner with Compliance and Regulatory teams to manage catalog additions, documentation, and approvals in line with EU requirements
• Adapt global merchandising strategies to EU customer needs, market trends, and regulatory standards
• Use analytics and category insights to identify growth opportunities, guide decisions, and drive continuous improvement

 

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

 

Knowledge, Skills and abilities:

• Proven leadership and team-building capability, with experience managing and developing merchandising or buying teams
• Strong commercial acumen with a track record of delivering category growth and margin performance in an eCommerce environment
• Skilled negotiator with the ability to secure strong vendor terms and build lasting supplier partnerships
• Executive presence and the ability to influence at all levels — from vendors to senior leadership and cross-functional peers
• Deep understanding of EU market dynamics, regulatory requirements, and consumer needs
• Advanced analytical skills and data-driven mindset to guide decisions and spot opportunities
• Strong cross-functional collaborator, especially with Supply Chain, Finance, Commercial, and Compliance

 

Equipment Knowledge :

• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Workspace (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with EDI, WMS, SAP, Asana, or Tableau is a plus

 

Experience Requirements:

12+ years of progressive experience in merchandising, category management, or buying, with a strong eCommerce background. Proven experience leading teams and operating in a regional or international environment is required.

Pan-European experience strongly preferred.

 

Education Requirements: 

Bachelor’s Degree in Business, Merchandising or related field preferred, or a combination of education and equivalent work experience.

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to Het emailadres op job-boards.greenhouse.io bekijken . Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit  . For our international team members, you may be eligible for  benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the  benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.