Business Analyst

ppWe are seeking a detail-oriented and innovative bBusiness Analyst Marketing Automation /b to join our diverse and inclusive marketing team. In this role, you will play a key part in optimizing and integrating our marketing automation systems beyond email construction, focusing on chain integration, system linkages, and the implementation of a Digital Asset Management (DAM) system. You will also work closely with various stakeholders to ensure seamless Customer Data Cloud (CDC) platform integration within the marketing department, driving efficiency and data-driven marketing strategies. /ppOur company values diversity, equality, and inclusion, and we are committed to providing equal opportunities to all employees and candidates. We encourage applications from people of all backgrounds and experiences. /ph3Responsibilities /h3ulliAnalyze and document business requirements related to marketing automation with emphasis on system integration and automation workflows. /liliLead the implementation and optimization of a Digital Asset Management (DAM) system to streamline asset usage across marketing teams. /liliCollaborate cross-functionally to design and implement chain integrations and system linkages that support a unified marketing technology ecosystem. /liliDrive the integration of the Customer Data Cloud (CDC) platform within the marketing department to enhance customer insights and campaign targeting. /liliAct as a liaison between marketing, IT, and external vendors to ensure seamless system communication and data flow. /liliContinuously assess current marketing processes and recommend improvements based on data and technology capabilities. /liliProvide training and documentation to marketing users to maximize adoption and correct usage of integrated systems. /liliMaintain strong focus on data privacy, governance, and compliance throughout marketing automation initiatives. /li /ulh3Qualifications /h3ulliBachelor's degree in Business Administration, Marketing, Information Systems, or a related field. /liliProven experience in marketing automation outside of basic email construction; expertise in chain/system integrations. /liliHands-on experience with implementing Digital Asset Management (DAM) systems within a marketing environment. /liliKnowledge or experience integrating Customer Data Cloud (CDC) platforms is highly desirable. /liliStrong analytical, problem-solving, and communication skills with the ability to work collaboratively in diverse teams. /liliFamiliar with data governance principles and marketing technology ecosystems. /liliFluency in English; proficiency in additional languages is a plus. /liliPassionate about fostering an inclusive and equitable workplace culture. /li /ulh3Day-to-Day /h3ulliCollaborate with marketing managers and technology partners to gather and refine requirements. /liliMap existing marketing automation workflows and identify integration points. /liliManage project plans for DAM system implementation and CDC integration. /liliParticipate in testing and quality assurance of new system functionalities. /liliHold regular update meetings with stakeholders ensuring transparency and alignment. /liliSupport marketing team members through training sessions and user support. /liliMonitor system performance and user feedback to recommend continuous improvements. /liliAdvocate for accessibility and inclusive design principles in marketing technology solutions. /li /ul /p #J-18808-Ljbffr