Senior Technical SEO Specialist

bWho We Are /bbrKlik hieronder op \'Solliciteren\' om uw sollicitatie ter overweging in te dienen. Zorg ervoor dat uw cv up-to-date is en dat u eerst de functie-eisen heeft gelezen.brpVML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. /pbrpVML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. /pbrpFor more information, please visit and follow along on LinkedIn #WeAreVML. /pbrbAbout the role /bbrpWPP Enterprise Solutions in Amsterdam is the central hub for SEO and GEO expertise across the WPP network. From our team, we work with major national and international organisations on complex challenges across search, websites, digital platforms and AI-driven discovery. /pbrpOur team currently consists of ten SEO and GEO specialists and is growing rapidly. We are therefore looking for a bSenior Technical SEO Specialist /b to strengthen our technical capabilities. /pbrpThis is explicitly not a traditional SEO role with some technical SEO added on top. We are looking for someone who approaches SEO from a technical perspective. Someone who understands how websites, platforms, JavaScript frameworks, crawlers, rendering, APIs and search engines interact, and who can independently investigate and solve complex technical problems. /pbrpYou are comfortable working with SEO specialists, developers, solution architects, product teams and other technical stakeholders. You are able to go deep into the technology when needed, while also translating complex findings into clear priorities, recommendations and implementations for enterprise clients. /pbrbWhat you will do /bbrpAs a Senior Technical SEO Specialist, you will be responsible for the technical quality and scalability of our SEO solutions. You will work on complex websites and digital ecosystems where standard SEO checklists are simply not enough. /pbrpbYour responsibilities will include: /b /pbrullibr/liliConducting advanced technical SEO audits for large and complex websites, platforms and international domain structures.br/liliAnalysing crawling, indexing and rendering to identify the root causes of technical SEO and indexation issues.br/liliWorking with modern JavaScript frameworks and rendering architectures, including SSR, CSR, SSG and hybrid rendering.br/liliAnalysing HTML, JavaScript, requests, response headers, status codes, redirects, canonicalisation and robots directives.br/liliInvestigating and optimising crawl architecture, internal linking and information architecture for websites with hundreds of thousands or millions of URLs.br/liliAdvising on complex technical challenges involving migrations, replatforming, URL structures, faceted navigation, pagination, internationalisation and hreflang.br/liliPerforming log file analysis to understand how Googlebot and other crawlers interact with websites and to improve crawl efficiency.br/liliDeveloping scripts, tooling and automation that make recurring analyses faster, more reliable and more scalable.br/liliReviewing technical solutions, specifications and implementations from an SEO perspective before they go live.br/liliWorking closely with developers and engineering teams to translate SEO recommendations into clear technical requirements and tickets.br/li /ulbrbThe technical expertise we are looking for /bbrpFor this role, we are looking for someone whose technical capabilities go well beyond using standard SEO tools. /pbrpbYou have a strong understanding of: /b /pbrullibr/liliHTML, CSS and JavaScript, and can independently analyse source code and identify technical issues.br/lili and web architecture, including requests and responses, status codes, caching, redirects, headers and CDN behaviour.br/liliJavaScript SEO and the implications of client-side and server-side rendering for crawling, rendering and indexing.br/liliTechnical concepts such as SSR, CSR, SSG, hydration and dynamic rendering.br/liliCrawling and indexing, and how search engines technically process websites.br/lilitxt, XML sitemaps, canonical tags, meta robots, X-Robots-Tag and other crawling and indexing directives.br/liliStructured data and .br/liliCore Web Vitals and web performance.br/liliInternational websites, hreflang and complex multi-market architectures.br/liliWebsite and platform migrations.br/liliCrawl budget and scalable website architectures.br/li /ulbrpYou do not need to be a software engineer in every area. However, we do expect you to be comfortable reading code, manipulating data, working with APIs and building scripts or technical solutions when needed. /pbrWhat seniority means to usbrpBeing senior means more than being able to independently deliver a technical SEO audit. /pbrpWe expect you to be able to break down complex technical problems where there is no obvious answer. You combine experience, data and technical knowledge to define your own investigative approach and develop solutions that can realistically scale within enterprise organisations. /pbrYou will also:brullibr/liliProactively improve the way we work, using tooling and AI to increase efficiency, quality and impact.br/liliMake significant improvements to our SEO guidelines, workflows and processes.br/liliDevelop innovative solutions to complex SEO challenges, including algorithm changes, large-scale site architecture, crawling and automation.br/liliBuild frameworks, templates, scripts and automations that can be adopted across multiple clients and projects.br/liliIndependently develop new approaches for challenges where no standard solution exists.br/liliThink beyond what needs to change and consider how solutions can be technically and organisationally implemented at scale.br/liliHelp other SEO specialists grow their technical capabilities.br/liliAct as a senior technical sparring partner for our clients.br/li /ulbrpbWhat we offer: /b /pbrpWe offer a competitive salary, a vibrant and collaborative culture and ample opportunities for professional growth. You'll be part of a global network of talent, working on projects that truly make an impact. Our compensation: /pbrullibr/liliA gross annual salary range of 80,000€ - 90,000€, based on experience level.br/liliA flexible benefits package through Cobee, allowing you to tailor your benefits to your lifestyle and needs.br/liliPrivate health insurance.br/liliHybrid working flexibility with support for home office setup where needed.br/liliAccess to learning platforms .br/liliWellbeing initiatives including mental health support programs and wellness activities.br/liliEmployee discounts and access to WPP/VML global benefits ecosystem.br/liliParticipation in team events, agency gatherings and cross-discipline workshops.br/liliAt WPP ES, we believe in investing in people who build long-term value for our clients and their customers. Your growth is part of our growth.br/li /ulbrpWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. /pbrpWPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. xgiwjmb We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. /pbr