Head of Digital Experiences

pbThis is Adyen /b /pbrZorg ervoor dat u de volledige omschrijving hieronder leest en solliciteer direct als u ervan overtuigd bent dat u aan alle eisen voldoet.brpAdyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, HM, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. /pbrpFor our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. /pbrAbout the role:brpAdyen is looking for a product and marketing leader with a strong track record in tech and B2B marketing to lead our product squad encompassing four product managers and one product designer. The Head of Digital Experiences reports to the VP of Revenue Marketing. /pbrpAs head of Digital Experiences you own and manage the product lifecycle of our public website (and its sub-domains like careers, investors and status) and our self-service demotool. You optimize our public website for demand generation, demand capture and engagement. You optimize the demotool for adoption and ease of use across internal teams, enabling internal users in various stages of the sales cycle. To deliver these experiences, you and your team work in deep collaboration with a dedicated engineering team. You will operate in a tight Agile environment, driving execution through structured sprints, planning sessions, and retrospectives. /pbrWhat you’ll do:brullibr/lilibProduct vision and strategy. /b Own the global, long-term roadmap and strategy for all public web properties and demo capabilities, aligning product development with Adyen's commercial priorities. You define how these products develop in the zero-click era.br/lilibLeading your team. /b Lead and manage a team of four product managers and one product designer. You set clear expectations, structured personal development plans, and foster a high-performance culture of autonomy and accountability.br/lilibDrive web performance /b. Shift our public web presence from standard content hosting to a demand-generation engine in the zero-click era to drive Pipeline and revenue. You champion a culture of experimentation, conversion rate optimization and testing.br/lilibDrive demotool adoption /b. Focus on driving adoption across internal teams for our demotool by enabling various use cases and improving the self-serve experience of the tool.br/lilibForge cross-functional partnerships. /b You act as a strategic advisor and bridge between the digital experience team, the creative studio (content design), brand, product marketing, engineering team, digital marketing and demand generation. You define explicit and scalable ways of working.br/lilibOwn the web and demotool MarTech Stack. /b Working hand-in-hand with engineering, you maintain, scale, and optimize our digital experiences technology infrastructure across CMS, translations, and tracking to ensure peak performance and data integrity.br/li /ulbrWho you are:brullibr/lili10+ years of experience in product management marketing, ideally within (fin)tech and with at least 3+ years of team management experiencebr/liliDemonstrated experience managing B2B websites that contribute to revenue growth through optimization of the customer journey, conversion rates, and digital performance.br/liliExceptionally data-literate. You excel in using web analytics tools to extract actionable insights, measure web vitals and report on the impact generated through the product you manage to marketing and commercial teams.br/liliExcellent stakeholder manager. You have a proven ability to build trust and align diverse, cross functional global teams.br/liliLeadership presence. You’re confident, empathetic and calm under pressure. You excel in navigating ambiguity, managing complex change, and communicating the "why" behind difficult decisions to your team and leadership.br/liliNice to have: hands-on experience with Google Tag Manager, Google Analytics, Onetrust and Contentful (headless CMS).br/liliHands-on experience with tag management, analytics, consent and headless CMS toolingbr/li /ulbrpbOur Diversity, Equity and Inclusion commitments /b /pbrpOur unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. /pbrpbWhat’s next? /b /pbrpEnsuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. /pbrpThis role is based out of our Amsterdam office. xgiwjmb We are an office-first company and value in-person collaboration; we do not offer remote-only roles. /pbr