Senior Product Marketing Manager Marketing · Eindhoven HQ ·

pEindhoven HQ (3 days in office) | 40hrs per week /pbrVoordat u op deze functie solliciteert, verzoeken wij u de volgende informatie over deze vacature hieronder te lezen.brThis is what you tell people at partiesbrpWe didn't become Europe's leading e-commerce shipping platform by playing it safe. Sendcloud powers 30,000+ online retailers, marketplaces, and fulfillment companies. Helping them ship smarter, grow faster, and actually get shit done for their customers. Boring logistics? Not here. We're building the platform that solves shipping, at scale, globally! /pbrpAs Senior Product Marketing Manager, you own the strategy, story, and go-to-market for Sendcloud's products. You'll turn customer and market insights into sharp positioning, build GTM plans for launches and expansions, and enable Sales with competitive intel and high-impact tools. You'll also use AI to accelerate research, messaging, and enablement, and help shape the next generation of AI-powered product marketing workflows at Sendcloud. /pbrThe Rolebrullibr/liliAs the Senior Product Marketing Manager, you own the strategy, story, and go-to-market for Sendcloud's products.br/liliYou turn customer and market insights into sharp positioning, and build GTM plans for launches and expansions.br/liliYou enable Sales with competitive intel and high-impact tools, translating complex product capabilities into clear messaging.br/liliYou use AI to accelerate research, messaging, and enablement, helping shape next-generation AI-powered product marketing workflows at Sendcloud.br/li /ulbrWhat you'll dobrullibr/liliConduct customer, product, and market research using both traditional methods and AI-powered tools to uncover trends, use cases, and competitive advantages.br/liliApply AI to accelerate research, messaging, segmentation, and sales enablement, building AI-powered intel systems such as PMM knowledge bases or custom GPTs.br/liliBuild and execute go-to-market plans for new features, market expansions, and campaigns, ensuring cross-functional alignment across Product, Sales, and Marketing.br/liliContribute to product strategy by sharing market insights and findings with product management.br/liliDevelop and maintain positioning and messaging frameworks — Jobs-To-Be-Done, Personas, Ideal Customer Profiles, and message maps — that other teams can build on.br/liliCollaborate with Sales Enablement to build competitive battlecards, sales plays, demo scripts, and training assets.br/liliOwn end-to-end product launches, executing smoothly and with high impact alongside marketing teams and stakeholders.br/liliUse analytics tools such as Mixpanel and Amplitude to measure campaign success, OKRs, ROI, and GTM impact.br/li /ulbrWhat you bring to the tablebrPersonallybrullibr/liliYou have an actionable, hands-on \"can-do\" mentality — you execute autonomously in a fast-paced environment.br/li /ulbrProfessionallybrullibr/lili5+ years of Product Marketing experience in an international B2B SaaS company.br/liliSkilled in customer, product, and market research, using both traditional and AI-powered methods.br/liliExperience applying AI to accelerate research, messaging, segmentation, and sales enablement.br/liliA strong track record building and executing go-to-market plans across Product, Sales, and Marketing.br/liliAble to translate complex, technical subjects into clear, compelling messaging and positioning.br/liliExperience using analytics tools such as Mixpanel and Amplitude to measure GTM impact.br/li /ulbrOur Valuesbrullibr/lilibNo bullshit: /b Big egos suck. Be open, honest and transparent. Share your mistakes openly and learn from them. Don't just talk about problems, solve them.br/lilibGrow win: /b Be highly curious, adaptable proactive. Embrace discomfort and change. Keep an open mindset and learn from others. You invest in our growth, so we invest in yours.br/lilibHave fun: /b Work hard, laugh harder. Not everything has to be serious. Be yourself, especially if you're the good kind of crazy. xgiwjmb Sendcloud is an adventure, not a corporate maze, enjoy the ride.br/li /ulbrBenefitsbrullibr/liliSalary - Starting at €55000 including 8% holiday allowancebr/liliBrain Benefits - €2,000 learning budget · Courses, certifications conferences · Growth in an international teambr/liliTime Benefits - 28 days of paid vacations per year · Extra day off on your birthday · Swap public holidays for meaningful onesbr/liliSabbatical Benefits - 4 weeks fully paid every 3 yearsbr/liliHome Benefits - Flexible hybrid model (3 days/week in office) · €500 home office budgetbr/liliBody Benefits - Company gym · Free lunch every Monday · Fresh fruit · Barista coffeebr/liliTravel Benefits - Monthly commuting allowancebr/liliFuture Benefits - Pension scheme · Employee discount programsbr/liliVibe Benefits - Dog-friendly office · After-hours drinks at the Sendcloud Barbr/li /ulbr