Senior Project Manager

For ne of our customers we are looking for an Project Manager SAM (Software Asset Management)

Strat date: ASAP

Location: near Amsterdam

Languages: English (Dutch nice to have)

Remote politics: 1 day on-site (Wednesday)

Hourly Rate: 85 EUR

The GSIS department leads secure cloud strategy and delivers services that protect and enable ASICS’ global mission-critical workloads. GSIS delivers services in the areas of cloud infrastructure, cybersecurity, and technology governance to ASICS regions

worldwide. As ASICS scales its technology estate, effective governance of software assets and resource consumption has become a strategic priority. GSIS is now establishing a Software Asset Management (SAM) capability to bring structure, visibility, and control to how software licences are procured, managed, and optimised across the organisation.

The software estate is predominantly ‘as-a-Service’ based SaaS and PaaS solutions, often with additional consumption models for API calls, data transfer, data storage, etc.

In parallel to this initiative, we are also introducing new capabilities related to asset

management more broadly (e.g., hardware asset management), continually improving our configuration management capabilities (e.g., CMDB), and introducing many new native and integrated AI solutions, with consumption based usage models.

About the Role

ASICS GSIS is looking for an experienced Senior Project Manager to lead the

establishment of a Software Asset Management (SAM) capability for ASICS globally. This is a greenfield, strategic initiative that will define how ASICS governs, optimises, and controls its software assets across the enterprise, with a focus initially on centrally

managed contracts. The role requires deep SAM domain expertise combined with the

ability to structure an ambiguous problem, evaluate the market for managed service

providers, lead a competitive selection process, and then drive the establishment and

operationalisation of the chosen solution. The successful candidate will act as the internal authority on SAM best practice, shaping both the strategy and the operating model for a capability that will be heavily supported by one or more external managed service partners.

Key Responsibilities

• Apply deep Software Asset Management (SAM) domain expertise to define the

scope, objectives, and governance framework for a new SAM capability at ASICS.

• Structure the SAM approach from the ground up: assess the current state of

software asset management, identify gaps and risks, and develop a clear roadmap

for capability establishment.

• Determine the scope, requirements and potential phasing of the project and get buy

in from IT leadership to ensure alignment with expectations and direction.

• Lead market analysis and vendor evaluation: understand the SAM managed service

landscape, assess leading providers, define selection criteria, and manage a

structured RfP/RfI process.

• Drive the selection and onboarding of a SAM managed service provider, facilitating

the negotiation of scope, SLAs, governance arrangements, and contractual terms

that protect ASICS’ interests.

• Establish and operationalise the SAM operating model: define roles and

responsibilities, tooling requirements, processes, and integration points between

the managed service provider and internal ASICS teams.

• Serve as the internal subject matter expert on SAM best practices, standards (e.g.

ISO 19770), and compliance obligations, ensuring ASICS maintains an audit-ready

licence position.

• Integrate SAM into the existing technology landscape, including with ServiceNow

which provides other service management and asset management capabilities.

• Collaborate with IT Procurement, IT Finance, IT Legal, and IT Delivery teams to

ensure the SAM capability is embedded across relevant processes and decisionmaking governance.

• Provide regular reporting to IT leadership and senior stakeholders on programme

scope, status, risk, and opportunities.

• If required, manage vendor relationships for an embedding period post go-live,

ensuring the managed service onboards effectively and is handed over to ASICS.

Required Qualifications

• SAM domain expertise: proven experience designing, implementing, or managing

Software Asset Management programmes in a complex enterprise environment,

with strong knowledge of licence models across major vendors (Microsoft, SAP,

Salesforce, Snowflake, ServiceNow, and others).

• Managed service experience: hands-on experience selecting, onboarding, and

managing external managed service providers, including defining operating models,

governance frameworks, and performance management mechanisms.

• Market knowledge: familiarity with the SAM tools and managed service provider

landscape, and the ability to evaluate and compare solutions objectively.

• Structured thinking: demonstrated ability to take an ambiguous, greenfield

challenge and bring structure. Defining scope, approach, workstreams, and a

realistic delivery roadmap.

• Stakeholder management: exceptional ability to engage and influence senior

stakeholders across IT, Finance, Procurement, Legal, in a global enterprise setting.

• 5+ years of experience in IT governance, technology management, or related

disciplines, with direct involvement in SAM or ITAM (IT Asset Management)

programmes. Excellent communication skills in English (written and verbal).

Preferred Qualifications

• ServiceNow Certifications in SAM/ITAM disciplines (e.g. CSAM – Certified Software Asset

Manager, CHAMP, or equivalent) or in IT governance frameworks such as ITIL.

• Experience with SAM tooling platforms (e.g. ServiceNow License Manager , Flexera,

ServiceNow) and an understanding of their capabilities and limitations.

• Background in software licence compliance, audit defence, or licence optimisation

engagements.

• Experience working in global, multi-region organisations where IT services are

delivered through a mix of central and regional teams.

• English required, but multilingual capabilities are a plus