Advertising Specialist (€3.250 - €5.000)

ppVACANCY /p h3Advertising Specialist (€3.250 - €5.000) /h3 pLocation Amsterdam / Hybride Type Full time Department Performance marketing team /p pMost advertisers optimise for CPL. We are measured on pipeline. If you feel that difference, read on. /p pGradient is the only B2B growth firm in the Netherlands. We move B2B companies away from one-off campaigns towards a predictable Growth System: strategy, performance, content, RevOps and media as one whole, with HubSpot at its heart. At our clients, Marketing, Sales and Service do not work next to each other but with each other. Growth here is not a coincidence, it is designed. /p pIn B2B, LinkedIn is the sharpest instrument we have. It is the only channel where you can reach an entire buying committee by name, and at the same time the channel where money evaporates fastest if you use it superficially. That is why we are looking for someone who advertises broadly, but truly masters LinkedIn. Not as a channel you run on the side, but as a craft. /p h3bWhat you will do /b /h3 ul liYou carry full responsibility for Advertising at one or more clients. You start from the growth plan and the Growth Motion, and translate that into campaigns that turn intent into pipeline. /li liYou carry LinkedIn Ads as your centre of gravity: strategy, structure, targeting, budget and optimisation, from first touch to demo request /li liAlongside that, you build and steer campaigns on Google and Meta, plus programmatic where it earns its place /li liYou set targeting at audience and account level, brief creative and copy, and run structured tests that start from a hypothesis /li liYou manage budgets and adjust based on what moves the pipeline, not on vanity metrics /li liAcross campaigns and channels, you spot where conversion leaks out of the funnel, and connect scattered signals into a direction worth acting on /li liYou work with Growth Marketers, content, performance and RevOps so that ads connect to the rest of the funnel and to sales /li liYou advise clients with substance behind it: data, market developments, learning loops /li liYou work AI-native on the Gradient Operating System and actively share what works, so that successful approaches become scalable across the team /li /ul pYou report to the Team Lead and are guided on the craft by our Champ Advertising. The team is around 15 FTE. /p h3bGoogle and LinkedIn ads are your home turf /b /h3 pConcretely, we expect you to be at home in the following: /p ul liABM and buying committee targeting: company lists, job functions and seniority, plus the judgement to know when a contact list beats a filter /li liThe full format palette, and knowing when to use what: sponsored content in all its forms, document ads, thought leader ads, lead gen forms /li liMeasurement in order: Insight Tag, Conversions API and feeding CRM data back, so you steer on what happens further down the funnel rather than on form fills /li liGuarding frequency, audience overlap and saturation. LinkedIn is expensive, and waste shows up in CAC immediately /li liGuarding the balance between demand creation and demand capture, and being able to defend that choice to a client who wants leads today /li liBriefing creative and copy per funnel stage, and testing on message and offer, not just on cosmetics /li /ul h3bWhat you need to bring /b /h3 ul liAt least 3 years hands‑on LinkedIn Ads in B2B, with your own responsibility for strategy, budget and optimisation /li liAt least 5 years in performance advertising in total, of which at least 3 within a growth agency or a comparable environment /li liYou have managed meaningful LinkedIn budgets and can explain what that delivered in pipeline, not in leads /li liExperience with measurement and attribution: Insight Tag, Conversions API or offline conversion import, and connecting channel data to CRM /li liExperience in B2B and with long, complex sales cycles. You understand the difference between a lead and pipeline /li /ul h3bAlso important /b /h3 ul liGoogle Ads at an independent level. Meta is a plus, not a requirement /li liExperience with marketing and CRM platforms, preferably HubSpot, and comfort in an integrated martech environment /li liStrongly analytical. You read an account, see the pattern and know what to do about it /li liYou can explain a decision to a client without hiding behind a dashboard /li liYou work independently, run several clients at once and keep the overview /li liDutch and English at a professional level /li /ul h3bWhat we offer /b /h3 ul liA salary of €3,500 to €4,500 gross per month on a full-time basis. We deliberately pay more than the average agency, for people who are worth it /li liThe only B2B growth firm in the Netherlands. You will learn faster and more broadly here than at any other agency, because you see Advertising operate inside a complete Growth System instead of as a standalone channel /li liThe deepest B2B LinkedIn practice in the Netherlands to work within, with a Champ Advertising who keeps you sharp on the craft /li liA senior-led firm. You work alongside people who genuinely master the trade, not next to a layer of juniors working from a template /li liOffice in Amsterdam, hybrid by design. Fully remote is negotiable under the right conditions /li liPension, 25 holidays, learning budget, travel allowance, MacBook Pro, a fully equipped home office, legendary company trips (sun or ski) and profit sharing /li /ul h3bThis role is probably not for you if /b /h3 ul liYou mainly know LinkedIn as "let us put some sponsored content on it". /li liOr if you would rather run campaigns someone else designed, stay inside one channel, or are used to being held to CTR and CPL. /li liWe are looking for someone who sets the direction and takes responsibility for it. /li /ul pReach us B.Amsterdambr/Johan Huizingalaan 763abr/1066 VH Amsterdambr/ Gradient 2026 /p /p #J-18808-Ljbffr