senior director of commercial insights & marketplace analytics.

Senior Director of Commercial Insights & Marketplace Analytics

Location: Diemen, Netherlands

Role Summary

Randstad is hiring a Senior Director of Commercial Insights & Marketplace Analytics to lead our digital transformation from decentralized data silos into a unified, global Digital Marketplace. Reporting to executive leadership, you will build and scale a 20+ FTE global Center of Excellence (CoE) and design the AI-driven MLOps and algorithmic growth engine powering the world’s largest talent platform.

Important Role Clarification

This is a Product Algorithms, Data Science & Commercial Strategy Role — NOT a Digital Marketing Campaign Role. You will focus strictly on core marketplace product algorithms, platform UI/UX experimentation, MLOps, and technical growth infrastructure. Direct marketing campaign performance, channel KPIs, and media spend ROI are owned separately by the Global Head of Marketing Analytics.

What You Will Achieve (Year 1 Deliverables)

• Build the Global Growth Engine: Architect and deploy Randstad’s first end-to-end digital marketplace measurement framework, connecting post-acquisition product engagement directly to marketplace liquidity and client retention.
• Deploy AI & MLOps Products: Launch at least three production-grade, AI-driven features (e.g., real-time talent-client matching engines, dynamic pricing models, or automated churn reduction).
• Establish a Global CoE: Design, launch, and scale an offshore/nearshore Center of Excellence (CoE) growing to 20+ FTEs, evolving team members from basic dashboard builders into advanced data science practitioners.
• Drive Platform Experimentation: Establish a rigorous product-level A/B testing and multivariate experimentation culture integrated into our digital platform UI/UX.
• Unify Data Governance: Deliver a global data contract establishing clear ownership boundaries between Marketing Operations and Marketplace Analytics.

What You Will Do

• Architect Platform Algorithms: Own the governance of analytical logic, algorithmic event logging, and marketplace matching definitions.
• Commercial Steering: Define "North Star" metrics focusing on platform unit economics, user productivity, algorithmic health, and commercial conversion.
• Lead Cross-Functional Alignment: Serve as the primary bridge between the Global Chief Digital & Growth Officer (CDGO), frontline marketplace teams, and product engineering hubs.
• Resource & Budget Arbitration: Manage central shared service capacity, prioritizing high-velocity data science and engineering resources.

What You Need to Succeed

• Experience & Seniority: 15+ years of experience with a strong track record of managing department heads and leading complex teams within a matrixed enterprise.
• Marketplace Expertise: Deep domain expertise in supply-demand balancing, liquidity, and algorithmic matching within a digital marketplace or high-volume e-commerce ecosystem.
• Technical Depth: Hands-on background in MLOps (Machine Learning Operations), data engineering architectures, predictive modeling, and platform-level A/B testing.
• Global Leadership & Builder Mindset: Proven track record of building data science functions from scratch and managing offshore/nearshore CoE operational models.
• Education & Languages: Master’s degree preferred. Full business fluency in written and spoken English is required.

Why Join Randstad?

You will get a seat at the table during the most critical digital transformation in Randstad's history. You will operate with executive mandate, significant budget autonomy, and the opportunity to define how predictive AI and data engineering power the future of work on a global scale.

apply today to join the team:

Reach out to our recruitment business partner, Het emailadres op randstad.com bekijken for the full job spec and a confidential discussion.