Portfolio Marketing Director

ph3Global Portfolio Marketing Director — B2B Marketing | Senior Leadership | Full-time /h3 pAmsterdam, London, Camebridge /p h3Reports To /h3 pHead of Corporate Marketing /p h3Direct Reports /h3 p5–6 Senior Marketing Managers /p h3Portfolio Scope /h3 p$450M USD across 6 Markets with 8–12 products in each /p h3Travel /h3 pUp to 25% (within Europe; occasional global) /p h3About the Role /h3 pWe are seeking an exceptional Portfolio Marketing Director to lead go-to-market strategy across a $450M USD portfolio spanning six high-growth B2B market verticals globally. Reporting directly to the Head of Corporate Marketing, you will set the strategic direction for how our solutions are positioned, messaged, and brought to market — orchestrating a team of 5–6 Senior Marketing Managers each accountable for distinct verticals and product lines within them. /p pThis is a high-impact, senior individual‑contributor and people‑leadership role that sits at the intersection of product, sales, and lifecycle marketing. You will act as the connective tissue between customer and market insight — ICPs, propositions, and win/loss learning — and Commercial’s growth priorities, translating both into a coherent portfolio‑level GTM strategy. This complements GTM Excellence, which focuses on the frameworks, capabilities, and processes that enable that strategy to be executed consistently at scale. /p pYou will be responsible for translating complex, multi‑product portfolio stories into clear, compelling propositions that resonate with enterprise buyers and users — driving brand strategy and unification, brand awareness, and market penetration, while balancing the protection of recurring revenue through adoption, usage, and renewal with the acceleration of new revenue through cross‑sell, upsell, and new‑logo acquisition. /p h3Key Responsibilities /h3 h3Operating Model: Commercial, Portfolio Marketing GTM Excellence /h3 ul liServe as the connective tissue between customer and market insight — ICPs, personas, propositions, win/loss learning, and competitive intelligence — and Commercial’s growth and market priorities, ensuring both inform one unified portfolio‑level GTM strategy; /li liOperate within a clear three‑way delineation: Commercial sets growth and market priorities and investment decisions for each vertical; Portfolio Marketing translates these into customer‑led portfolio propositions, positioning, and GTM strategy; GTM Excellence provides the frameworks, capabilities, and processes that enable consistent execution of that strategy at scale; /li liPartner closely with Commercial Directors on priority‑setting and investment trade‑offs for each market vertical, and with GTM Excellence on turning approved strategy into repeatable, scalable execution frameworks — keeping strategy‑setting (Portfolio Marketing) distinct from execution enablement (GTM Excellence) to avoid overlap. /li /ul h3Portfolio Go‑to‑Market Strategy /h3 ul liDefine segment‑level ICPs (Ideal Customer Profiles), buyer and user personas, brand strategy positioning in line with customer outcomes, and competitive positioning frameworks for each of the 6 target markets; ensure these are consistently applied across content strategy, campaigns, and the sales cycle; /li liOwn and evolve the overarching portfolio narrative across all 6 market verticals, totaling 15 products at the level 2 and 3 product architecture levels; ensure coherent cross‑sell and upsell storylines that ladder up to a unified value proposition and brand strategy for each vertical, coherent with the Corporate Markets and Elsevier brand strategies; /li liLead annual and quarterly go‑to‑market planning for each of the six market verticals, aligning with Product Management, Commercial Directors, and Sales leadership on priorities, investment levels, and success metrics; /li liUtilize and improve a portfolio‑wide insights programme — voice of the customer, competitive intelligence, value positioning for customer outcomes, validated proof points, win/loss analysis, analyst relations input, and battlecard positioning — feeding both Commercial’s priority‑setting and GTM Excellence’s execution frameworks; /li liPartner with Product Management on product launches (major and minor), delivering value proposition and market positioning for each relevant market, and enabling the launch readiness framework and cross‑functional coordination supporting high standards in go‑to‑market. /li /ul h3Team Leadership Development /h3 ul liHire, develop, and retain a team of 5–6 Senior Marketing Managers, each responsible for specific verticals and product clusters within each market portfolio; /li liSet clear objectives (OKRs / KPIs) for each team member and conduct regular performance reviews with a coaching‑first mindset; /li liFoster a high‑performance, AI‑fluent culture built on data‑driven decision‑making, creativity, thoughtful risk taking, speed of execution, and continuous learning; /li liIdentify skills gaps and build development plans; advocate internally for marketing resources and career progression opportunities. /li /ul h3Customer Lifecycle: Acquisition, Adoption Retention /h3 ul liPartner with the Lifecycle teams — Acquisition (new business), Customer Engagement, and Regional Marketing — to translate portfolio strategy into programmes spanning new‑logo acquisition, adoption and usage, cross‑sell/upsell, and renewal, globally; /li liContribute to and track marketing’s influence on pipeline (MQLs, pipeline influenced, pipeline sourced) for the portfolio for each priority vertical; with equal weight, use adoption, usage, and customer value realization insights — as we are already doing with LeapSpace — to strengthen propositions, identify retention and expansion opportunities, and improve GTM effectiveness. Portfolio Marketing does not own adoption or retention outcomes directly, but ensures they inform portfolio strategy with the same rigor as acquisition metrics; /li liSupport content strategy and lifecycle marketing teams with campaigns, including regional marketing for localization approaches that are scalable and drive brand consistency. /li /ul h3Content, Messaging Thought Leadership /h3 ul liProvide input to Audience and Content Strategy to commission, govern, and quality‑assure all tier‑1 content assets (white papers, portfolio positioning, solution briefs, case studies, ROI tools, analyst reports) for the portfolio, in partnership with the Content Strategy Audience teams; /li liServe as a senior spokesperson and thought leader at industry events, executive briefings, and analyst interactions; /li liEnsure sales enablement content is current, accessible, and fit‑for‑purpose by working with GTM Excellence; work closely with Sales Enablement to embed assets into seller workflows. /li /ul h3Cross‑Functional Collaboration Stakeholder Management /h3 ul liBuild strong working relationships with Commercial Directors, Sales (including Regional VPs and global Account Executives), Product, Finance, Corporate Affairs, and Customer Success — with particular clarity on the Commercial Directors interface: Commercial sets priorities and targets; Portfolio Marketing translates them into customer‑led propositions and strategy; /li liRepresent the six market verticals’ insights and requirements back to global Product and Marketing leadership, influencing roadmap and investment priorities; /li liContribute to the senior marketing leadership team, participating in strategy setting, budget planning, and organisational design decisions. /li /ul h3Portfolio Outcomes — Six Market Verticals /h3 pThe Director will have responsibility for driving market penetration and new‑logo growth, protecting recurring revenue through adoption, usage, and renewal, and expanding accounts through cross‑sell and upsell — together with buyer and user net promoter scores and voice of the customer insights — across the following verticals (indicative; subject to organisational strategy and prioritisation year on year): /p ul liTop 200 Biopharma and supporting CROs and CDMOs /li liTotal Biopharma less top 200 and supporting CROs and CDMOs /li liMedical Technologies /li liChemicals, Materials, and Energy /li liElectronics, Semiconductors, Automotive Aerospace /li /ul h3Required Qualifications Experience /h3 ul liSolid progressive B2B marketing experience, with at least 4 years in a senior portfolio, product marketing, or solutions marketing leadership role; /li liDemonstrated success managing a complex, multi‑product portfolio — ideally at a $250M+ revenue scale — across diverse B2B segments; /li liPrior people‑management experience leading teams of at least 4; proven track record of building and developing high‑performing marketing teams; /li liDeep expertise in B2B go‑to‑market strategy: positioning, messaging, competitive differentiation, and launch execution; /li liStrong commercial acumen — able to connect marketing activity directly to pipeline, revenue, retention, and customer value realization metrics; /li liExperience working across multiple markets and comfort navigating cultural and linguistic nuances in buyer communications; /li liExcellent executive communication and storytelling skills — able to influence C‑suite stakeholders and present confidently to large audiences; /li liProficiency with modern B2B marketing tools: CRM (Salesforce), MAP (Marketo / HubSpot), analytics (Tableau / Power BI), and content management platforms; /li liBachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree is an advantage; /li liFluency in English required; additional languages (German, French, Dutch, Spanish, Italian) are highly desirable. /li /ul h3Preferred Qualifications /h3 ul liExperience in enterprise SaaS, information services, data analytics, or technology platforms; /li liFamiliarity with analyst relations (Gartner, Forrester, IDC) and category creation or category capture marketing strategies; /li liTrack record of contributing to ABM (Account‑Based Marketing) programmes at enterprise scale; /li liExperience partnering with or managing agency relationships for creative, research, and events. /li /ul h3What We Offer /h3 ul liCompetitive base salary benchmarked to senior leadership norms, plus a performance‑related annual bonus.; /li liEquity / long‑term incentive programme commensurate with the seniority of the role; /li liFlexible, hybrid working model (3 days office / 2 days remote) with flexibility to travel; /li liComprehensive benefits package including private health insurance, enhanced pension contribution, life assurance, and generous annual leave; /li liAnnual professional development budget and access to industry events, certifications, and leadership programmes; /li liA collaborative, inclusive culture that values bold thinking, intellectual curiosity, and outcome‑orientation. /li /ul pPrimary Location Base Pay Range: NLD Amsterdam (Radarweg) €71,700 - €119,600. This role is covered by the Collective Labor Agreement Publishing Industry. /p /p #J-18808-Ljbffr