Sales Development Representative (Direct) (Position located in the Netherlands)

KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.

Please submit your resume in English.

To learn more about our team and office culture in the Netherlands, visit the following links.  
Careers Page:  
Glassdoor:   ww.glassdoor.nl/Overzicht/Werken-bij-KnowBe4-EI_IE969384.11,18.htm
LinkedIn : 

The Sales Development Representative will act as pre-sales support and is responsible for qualifying leads at the initial stages in the sales funnel. This position must research potential customers, connect with and educate prospects on our product offerings and qualify the leads before passing them to the sales sales team. The primary focus will be to turn leads into qualified opportunities by partnering with marketing and sales to create and execute on program and inbound lead generation campaigns. The individual in this role will be expected to track all relevant information regarding qualification and lead management activity in (our CRM) Salesforce.com and (in our Sales Automation Tool).

Responsibilities:

• Identify and qualify prospective customers who are a good fit for KnowBe4’s range of products and services (including Egress)
• Develop opportunities for the sales team from prospecting and marketing generated leads
• Develop and implement outbound prospecting to engage prospective buyers
• Respond, engage and qualify inbound leads and inquiries
• Collaborate with sales and marketing team members on strategic sales approach
• Develop and execute on a strong prospecting plan of attack, including email and call scripts
• Track all relevant qualification and lead management activity using Salesforce.com
• Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in Salesforce.com and Salesloft
• Provide in depth information to the Regional sales teams to enable the most qualified and productive demos

Minimum  Requirements:

• Bachelor’s degree  or relevant experience 
• Familiarity with standard concepts, practices and procedures within the IT Security Field a plus
• Experience with Gmail and Google Docs
• Experience with MS Office
• Proven Leadership abilities
• Organizational project management experience
• Excellent verbal and written communications
• Good computer skills
• Friendly phone voice
• “Pleasantly persistent” as it can take multiple tries to reach a prospect
• Ability to leave a message and sound interested
• Must be highly organized and results-oriented

Our Fantastic Benefits

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit  .

Note: An applicant assessment and background check may be part of your hiring procedure.

Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit

No recruitment agencies, please.