Regional Product Marketing Lead (Benelux)

ph3The Company /h3 pWe are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision are to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach. /p pOur cars have arrived in Europe, and with several markets on our expansion roadmap, there has never been a better time to join the team. /p h3The role /h3 pOur team is looking for a Regional Product Marketing Lead. This role is the local extension of Zeekr Europe’s SDV Product GTM department, in charge of securing the local launch readiness and a successful initial market introduction. /p pYou will take the lead in providing market feedback on the Product Performance that will be integrated into the Life Cycle Management (LCM) measures development. /p pThis role is composed by two phases: /p h3Launch Phase: /h3 pIn the product launch phase, you will oversee all aspects of the local launch process, including coordination with marketing, sales, after-sales, and logistics teams to ensure a seamless and successful market introduction. /p h3Post Launch Phase: /h3 pAfter the market introduction you will monitor the regional product performance and co-create appropriate LCM-activities to meet the commercial targets. /p h3This is what you will do most of the time: /h3 h3Regional Launch Readiness /h3 ul liAlignment of all local departments during launch preparation, /li liCo-developing the product guide and cascading new product information throughout the regional organizations and work streams, /li liTranslating the right product messaging and assets. Adaptation of marketing collateral in local languages, /li liDriving the Local launch events in the Region, /li liOwn and maintain the Local Product Website content, /li liProduct Performance Measurement and Monitoring after launch as input for post-launch activities. /li /ul h3Regional Product Marketing /h3 ul liAct as the local Product Specialist (incl. connectivity) for retail locations, businesspartnersand media. /li liTrain and support field staff on product knowledge. /li liAct as the local Product Specialist (incl. connectivity). /li liMonitor and evaluate short term Regional commercial performance. /li liDeveloping and proposing local tactical programs with relevant stakeholders (markets, after sales, RD) to ensure business case volumes and financial targets are met. /li liDriving the local Quarterly Campaign Planning process from Product, being the regional contact window with the Sales Markets. /li liCo-developing local short term tactical product campaigns. /li /ul h3Commercial Pricing /h3 ul liMonitoring competitor pricing across trims, options, and region and analyzing competitor volume developments in the Markets. Provide input on market developments to HQ (dealer offerings, margins, taxation, etc.). /li liReport pricing volume information/analysis to HQ. /li liProvide all required information to JATO, and be the contact person. /li liCo-creation of tactical commercial pricing per product/market. /li liAnalyze and develop local digital product pricing propositions. /li /ul h3Connectivity /h3 ul liImplement activate the connectivity product offer in the market /li liCascading and educating the local organization on the connectivity strategy and product portfolio /li liOwn the local connectivity process /li /ul h3To be successful in the role you will demonstrate: /h3 ul liUnderstanding the dealer/importer automotive business model. /li liStrong project management skills, with a proven ability to manage multiple projects simultaneously and meet deadlines. /li liExcellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams. /li liStrong analytical and problem-solving skills, with a data-driven approach to decision-making. /li liAbility to align regional sales marketing initiatives with broader business goals and adapt European strategies to local market needs. /li liKnowledge of EV technology, market trends, and regulatory requirements. /li liExperience in sales, after-sales, and logistics is a plus. /li liProficiency in Microsoft Office Suite, project management tools, and CRM software. /li liFluent Dutch / French / English speaker is required. /li liMinimum of 5 years of experience in equivalent role or commercial automotive business such as an OEM NSC or big dealer group /li liA Bachelor’s or Master’s degree in marketing, Business, Engineering, or a related discipline is required. /li /ul pTo thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles. /p /p #J-18808-Ljbffr