Lead Global E-Commerce Paid Media

pSPEED SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. /pbrZorg ervoor dat u solliciteert met alle gevraagde informatie, zoals uiteengezet in het functieoverzicht hieronder.brpApplying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application. /pbrYOUR MISSIONbrpAs our Paid Media Lead, you will shape how paid media generates profitable growth across the Puma global ecommerce business. You will lead activities across search, paid social, display, and emerging channels, raising the bar on strategy, automation, measurement and execution whilst building and inspiring a world‑class team. /pbrpYou will lead and elevate an existing team, sharpen channel strategy, raise execution quality, and ensure media investment delivers incremental growth. /pbrpTo succeed in this role, you must have been a hands‑on operator yourself. You know what great looks like across campaign structure, bidding, audiences, feeds, creative testing, measurement, attribution and pacing. You can motivate agencies, platforms, and internal teams with knowledge, passion and credibility. /pbrpYou will be part of the Global Acquisition Retention team and work closely with Brand, regional teams, BI, Finance, CRM, MarTech, and external partners to make paid media a true growth engine. /pbrullibr/liliDefine and lead the global paid media strategy across search, paid social, display, and emerging channelsbr/liliDesire to deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activitybr/liliOwn the global paid media roadmap across structure, capability, measurement, automation, operating model, and partner managementbr/liliAct as the senior expert across Google Ads, SA360, DV360, CM360, Meta, TikTok, Pinterest, Snap, and other relevant buying platformsbr/liliSet global standards for campaign architecture, tracking, audience strategy, creative testing, budget allocation, bidding, and optimizationbr/liliEnsure investment decisions are grounded in strong commercial logic, moving beyond just CPA into contribution margin, CLTV, payback, customer quality, and incrementalitybr/liliPartner with BI, Finance, and MarTech to strengthen measurement frameworks, improve forecasting, and build a clearer view of channel effectiveness across the funnelbr/liliDrive advanced automation and AI adoption across paid media to improve speed, quality, and efficiencybr/liliLead and inspire the paid media team into a state‑of‑the‑art center of excellencebr/liliOwn ad platform and agency relationships and, together with our Senior MarTech Manager, key AdTech partner relationshipsbr/liliContribute and challenge channel mix, budget allocation, and current ways of working to unlock better growthbr/liliCross‑functional collaborate with CRM, Brand, Content, and Creative teams to connect paid media to the broader customer journeybr/liliBuild a strong test‑and‑learn agenda across audience, creative, bidding, landing pages, markets, and channelsbr/liliIdentify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologiesbr/liliSupport senior stakeholders with clear, data‑backed narratives on performance, trade‑offs, and future growth opportunitiesbr/liliStay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.br/li /ulbrYOUR TALENTbrullibr/liliExtensive experience in paid media leadership roles, ideally across both a fast paced consumer brand and leading media agencybr/liliDeep and recent hands‑on expertise across paid search, paid social, and ideally displaybr/liliStrong platform fluency across Google Ads, SA360, DV360, CM360, Meta, TikTok, and other major buying platformsbr/liliDeep familiarity with the wider media and data ecosystem, including CDPs, analytics platforms, tagging frameworks, and audience activation workflowsbr/liliHighly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendationsbr/liliCommercially driven, with a clear view of healthy acquisition beyond just ROASbr/liliExperienced in setting up global paid media playbooks and guardrails for regional executionbr/liliStrong understanding of automation and AI in media buying, including smart bidding, feeds, rules, scripts, experimentation, and workflow automationbr/liliStrong command of forecasting, budget pacing, incrementality, testing, and investment trade‑offsbr/liliProven experience leading and scaling teams, with the ability to raise the bar on performance and accountabilitybr/liliExperience working in complex global or multi‑market environmentsbr/liliExcellent stakeholder management skills in a matrixed organizationbr/liliA passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.br/li /ulbrpPUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany. /pbrpPUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. xgiwjmb Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. /pbr