Senior Performance Acquisition Lead - Cash Offer

ppiSpeedToLead is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks. /p h3What You’ll Own /h3 ul liPersonally launch, manage and scale Google and Meta; develop TikTok; evaluate X and ChatGPT Ads where you can make a credible business case. /li liAllocate budget across channels, markets and audiences based on lead quality and commercial outcomes. /li liTurn seller insights into offers, creative briefs and landing-page tests together with our creative and development partners. /li liConnect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and keep improving attribution. /li liBuild a clear testing and reporting rhythm, and drive solutions independently. /li /ul h3What we’re looking for /h3 ul liProven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight. /li liSuccessful US lead-generation experience. Motivated-seller and homeowner lead generation is especially relevant; home services, mortgage, insurance or lead marketplaces are also welcome. /li liEvidence of improving lead quality and business economics beyond platform CPL and ROAS. /li liExperience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data. /li liFast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints. /li liClear professional English and genuine end-to-end ownership. /li /ul pTikTok experience is a strong advantage. /p h3How Success Is Measured /h3 pMore qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric. /p h3Your first 30 days /h3 ul liEstablish a performance baseline and agree targets. /li liPrioritize and ship campaign, creative and funnel improvements. /li liShow which channel and market combinations deserve investment, with an evidence-backed scaling plan. /li /ul /p #J-18808-Ljbffr