(t) Director, Media & Lifecycle Marketing

ph3Overview /h3 pbThis is a temporary 6-month position. /b /p pFoot Locker is the OG of sneakers. Across EMEA, we are accelerating our omnichannel transformation, strengthening how we connect media and data to drive sustainable and profitable growth across stores and digital channels. /p pAs Director, Paid Media you are accountable for performance outcomes across media in EMEA for driving profitable growth and long-term brand impact. You define and govern the investment strategy and allocation of media budgets for both digital and stores, ensuring that capital is deployed towards the highest incremental and long‑term value opportunities. /p pWithin the broader EMEA marketing strategy, you own how media translates into measurable growth. You ensure that media partners with the loyalty team to operate as a connected system, and are effectively embedded in integrated marketing and GTM planning. Measurement is a core driver of decision‑making, enabling continuous optimization of investment, channel roles and customer strategy across EMEA. This role ensures that media and loyalty strategies are aligned to brand and commercial priorities from planning through execution. /p pYou partner closely with Brand, Loyalty, Marketing Operations, E‑commerce, Stores, Data Analytics and Finance to translate commercial priorities into scalable, measurable marketing impact. /p h3Responsibilities /h3 h3Strategy, Direction Governance /h3 ul liDefine and own the EMEA Media strategy and operating model, as a coherent, full‑funnel omnichannel system, aligned to commercial priorities and GTM plans /li liEstablish investment principles, guardrails, and decision frameworks that enable focus, speed and consistency across markets /li liTranslate company growth ambitions into clear strategic priorities for acquisition, retention and customer value /li /ul h3Media Leadership /h3 ul liOwn the evolution of media strategy across Paid Search, Paid Social, Programmatic, Affiliate and SEO/AEO (answer engine optimisation) /li liDrive strong integration between media planning, activation and measurement /li liHold teams accountable for incremental impact, not just channel‑level efficiency metrics /li /ul h3Measurement, Effectiveness Customer Value /h3 ul liOwn media measurement to ensure robust, future‑proof measurement frameworks are in place /li liDrive adoption of incrementality, experimentation and MMM informed decision making /li liShift performance conversations from channel KPIs to business and customer outcomes /li liEnsure leadership has clear, human‑language insights on what is driving growth and where to invest /li /ul h3Planning, GTM Cross Functional Alignment /h3 ul liTranslate business and brand priorities into clear planning principles that teams and markets can operationalise /li liEnable marketing, e‑commerce and store teams to make more data‑driven decisions by ensuring they have access to the right data, insights, and measurement frameworks to plan, execute and evaluate performance effectively /li /ul h3Leadership Operating Model /h3 ul liProvide clear leadership and direction across all media channels and SEO /li liDefine and evolve operating models, roles, and ways of working to improve clarity, accountability and effectiveness, while balancing regional consistency with local market flexibility /li liBuild strong agency and platform partnerships, ensuring they support strategy and scale execution without owning direction /li /ul h3Qualifications /h3 ul li10+ years leading media and analytics functions in omnichannel retail, e‑commerce, or digital‑first organisations, including 5+ years in a people‑leadership role. CRM / loyalty experience a plus. /li liProven ability to set strategy, manage complexity and drive alignment across a matrixed environment. /li liStrong business acumen; proven track record managing large budgets across complex, multi‑market organisations, with measurable impact on sales and profit. /li liDemonstrated ability to integrate paid media, lifecycle marketing and measurement into a single operating system driving measurable business impact /li liStrong understanding of full‑funnel marketing and customer economics /li liStrong understanding of data, analytics and measurement, with the ability to translate insight into commercial decisions. /li liExcellent communication and leadership skills, able to simplify complexity and align diverse stakeholders around clear priorities. /li liComfortable operating in an evolving environment, balancing long‑term direction with near‑term execution demands. /li liFluent English required; an additional European language is a plus. Willingness to travel across EMEA markets. /li /ul h3Benefits /h3 ul liRecognition, inclusion and belonging in a diverse environment /li li25 holidays and flexible working (hybrid position, in office ~2 days p/w) /li liEmployee Discount on in‑store and online products /li liCasual Sneaker Culture /li liLearning Health/Wellbeing programmes /li liCareer development and growth in an ambitious international team /li liTravel reimbursement /li liAccess to premium wellness apps /li liBike plan and contribution to gym subscription /li liPension Plan /li liDiscounted Collective Health plans /li liActivities organised by our Social Committee /li /ul /p #J-18808-Ljbffr