AI-Native B2B Marketing Geek

AlphacommpRotterdam · Hybrid · Reports to CEO · English required, Dutch is a plus /pbrKlaar om te solliciteren? Lees de omschrijving alstublieft minstens één keer door voordat u op \'Solliciteren\' klikt.brAbout uspWe’re a Rotterdam-based digital goods and SaaS company offering digital goods infrastructure for telcos, airlines, OTAs, and retailers. /ppWe sell to commercial and technical buyers across Europe, with focus on Benelux, DACH, and UKI. We are proud to serve some of the world’s most recognizable and trusted brands. /pWhy this role existspWe believe B2B marketing is fundamentally changing and we are looking for the right person to seize this opportunity. While traditional channels are being flooded with AI-generated content, buyers research, learn, and form a view long before they ever speak to sales. AI search is a big part of how prospects find answers. Your challenge is to build and execute a winning marketing playbook that puts us in front of prospects and drives engagement. /ppOur approach is lean and mean, so we must skip saturated channels, lead with creativity, keep humanity in the work, and use AI and automation as a force multiplier. /pWhat you’ll ownullibBrand and touchpoint management /b across Checkmaxx and Collectmaxx. Tone of voice, landing pages, product descriptions, platform copy, and visual consistency. Automate the repetitive parts so the team focuses on quality. /lilibDemand generation across one funnel, two tracks. /b Self-serve (sign up without sales touch, CAC payback under 90 days) and enterprise (self-directed buyer journey, clean MQL handoff to sales). Same content, brand, and channels feed both. /lilibAccount-based marketing. /b Define and prioritise target accounts with sales. Run bespoke, multi-touch campaigns. AI-assisted research and personalised outreach at scale. Measured by account engagement and pipeline created, not clicks. /lilibAI-powered marketing automations. /b Build the systems that let a lean team punch above its weight: repeatable workflows for content (insight to brief to draft to optimise to publish to atomise), campaign execution, and the wider marketing automation that ties it all together. This is what powers ABM, demand gen, and brand. /lilibThe marketing playbook. /b Run small, fast experiments. Document every one, wins and failures. What works gets more resource. What doesn’t gets cut. The playbook becomes our compounding advantage. /lilibSales enablement support. /b Equip our B2B sales team with the content, video, and ABM ammunition they need. /lilibDual reporting. /b Brand and demand KPIs (MQLs by track, CAC by track, organic share, GEO visibility, pipeline created) plus playbook-level learning velocity. /li /ulYou are the right person ifulliYou have b4+ years of B2B marketing experience /b with a strong portfolio: pipeline, revenue, and/or campaign results you can point to and explain. /liliYou blive and breathe AI. /b New tools, new techniques, new workflows, you follow the space, test new tools as they emerge, and build them into how you work. /liliYou understand bmodern B2B buying: /b self-directed research, LLM citation, dark social, long sales cycles. /liliYou can run bboth inbound (one funnel, two tracks) and outbound ABM /b, and know when to use which. /liliYou think in bsystems and experiments, /b not campaigns. You combine a data and automation mindset with the ability to build the funnel, run the numbers, and know if it worked. /liliYou have bexperience with content production, /b particularly thought leadership that earns attention and builds authority, and you have engineered prompts and workflows that produce on-brand output at scale. Comfortable with different types of content and channels, including video. /liliYou are a bcreative problem solver. /b You can develop original ideas that cut through the noise and actually get people to click, sign up, or book a call. We are the underdog and cannot win by repeating what everyone else is doing. /li /ulStrong advantageulliExperience marketing API or platform products to technical and commercial buyers /liliBackground in fintech, telco, payments, travel-tech, or B2B SaaS /liliAgency background with B2B clients /liliDutch language /li /ulWhat you getullibReal ownership /b of marketing for two established B2B brands with enterprise clients and real revenue. /lilibDirect line to the CEO, /b no layers between you and decisions. /lilibHybrid working /b out of our Rotterdam office, with flexibility. /lilibA lean, ambitious team /b where ideas get tested, not committed to death. xgiwjmb /lilibReal support: /b internal stakeholders and external specialists (freelancers, agencies, tools) when you need them. /li /ulbr