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Culture & Employee Engagement Specialist (Dutch speaking)

GSM - Green SM

Green SM (Green & Smart Mobility) is a leading electric vehicle (EV) and sustainable mobility solutions provider headquartered in Vietnam. With a commitment to transforming urban transportation, we have expanded into international markets and are continuing to grow our operations across Europe.

As we build our European organization, we believe that a strong company culture and connected employee community are essential to our success. The Culture function supports employees across our European markets by creating meaningful experiences, strengthening connection to GSM, and bringing our values and culture to life in everyday work.

We are looking for a Culture Specialist to support the development and delivery of culture and employee engagement initiatives.

About the role

The Culture Specialist is responsible for developing and coordinating initiatives that strengthen GSM's culture, employee engagement, and connection across European markets.

The role combines culture communication, employee engagement, event coordination, and local adaptation of global culture initiatives. The Culture Specialist works closely with HR, managers, employees, and the wider European and global teams to create a consistent yet locally relevant employee experience.

Key responsibilities

Culture & Employee Engagement

  • Develop and coordinate initiatives that promote GSM's culture, values, purpose, and ways of working.
  • Create engaging activities that help employees connect with GSM and with colleagues across teams and markets.
  • Support the rollout of global culture initiatives and adapt them to local needs where appropriate.
  • Develop initiatives that encourage employee participation, collaboration, and a strong sense of belonging.
  • Support employee recognition and initiatives that celebrate employee contributions and achievements.

Internal Culture Communication

  • Create and distribute communications about culture initiatives, employee activities, celebrations, and company events.
  • Coordinate regular employee communications and newsletters featuring relevant business, culture, and engagement updates.
  • Ensure employees across EU markets are informed and engaged with ongoing culture initiatives.

Events & Activities

  • Plan and coordinate employee events, celebrations, team-building activities, and engagement initiatives.
  • Organize activities around relevant local and international holidays and cultural occasions.
  • Coordinate annual and company-wide celebrations, including GSM milestones and key organizational events.
  • Work with internal stakeholders and external suppliers to manage event planning, logistics, communications, and execution.
  • Explore creative and practical ways to increase participation and make employee activities meaningful and inclusive.

Culture Community

  • Build and maintain a network of Culture Ambassadors or employee representatives.
  • Encourage employees to contribute ideas and participate in culture and engagement initiatives.
  • Support employee-led communities, interest groups, and social activities.
  • Create opportunities for employees across different teams and markets to connect and share experiences.

Employee Experience & Feedback

  • Collect employee feedback and engagement insights through surveys, activities, and other channels.
  • Identify opportunities to improve the employee experience and strengthen organizational culture.
  • Translate employee feedback into practical culture and engagement initiatives.
  • Collaborate with HR and other stakeholders on initiatives that support a positive and connected workplace.

Coordination & Reporting

  • Maintain an overview of culture and engagement activities across EU markets.
  • Coordinate budgets, suppliers, timelines, and resources for culture initiatives and events.
  • Track participation, feedback, and other relevant engagement metrics.
  • Prepare regular updates and reports for relevant stakeholders.
  • Collaborate with the European and global teams to share local insights and best practices.

Qualifications

  • Bachelor's degree in HR, Communications, Marketing, Business, Psychology, or a related field.
  • 2–4 years of experience in employee engagement, company culture, internal communications, HR, events, or a related field.
  • Experience developing and coordinating employee engagement or culture initiatives.
  • Experience organizing internal events, activities, or employee programs.
  • Strong communication and interpersonal skills.
  • Strong organizational and project-coordination skills, with attention to detail.
  • Creative and proactive approach to developing engaging employee initiatives.
  • Comfortable working with different stakeholders and managing multiple priorities.
  • Experience working in an international or multicultural environment is an advantage.
  • Good command of English.

What We Offer

  • Opportunity to contribute to the growth of an international green mobility company.
  • Hands-on experience in developing culture and employee engagement across a growing organization.
  • Opportunity to work with international teams.
  • Dynamic and international working environment.
  • Opportunity to create and implement initiatives with a visible impact on employee experience.
  • Opportunities for professional growth and development.

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