Global Head of Social & Culture Marketing

ph3Job Description /h3 pAs Global Social Culture Director, you will lead the enterprise-wide social and cultural agenda across Global Coffee Co., shaping how social drives growth, relevance, and brand performance at scale. Reporting to the Global Creativity Connections Director, you will define the global vision, governance model, and transformation roadmap for social marketing across global teams, zones, and marketing clusters. /p pYou will establish the standards, operating principles, and capabilities that enable our brands to participate meaningfully in culture while managing risk across a global portfolio of heritage brands. Working closely with Marketing, Corporate Communications, Legal, Compliance, and external partners, you will champion a social-first approach that balances creativity, agility, and governance. This is a highly visible leadership role with accountability for elevating social excellence and cultural relevance across a €16 billion global business. /p bKey responsibilities: /b ul liDefine and lead the global social and culture vision, operating model, and transformation roadmap across markets, zones, and clusters. /li liOwn the global social strategy, including channel roles, editorial principles, always-on engagement, social-first standards, and campaign integration. /li liEstablish and govern enterprise-wide standards for social, creator, influencer, and cultural engagement, including brand safety, compliance, rights management, and risk mitigation. /li liLead the global BrewLab agenda, setting governance, ways of working, quality standards, and capability expectations across all marketing clusters. /li liDrive the global social capability agenda through training, community building, talent development, and maturity uplift across teams and markets. /li liMonitor social and cultural performance across the organization, translating insights into interventions, governance actions, and continuous improvement initiatives. /li /ul h3Qualifications /h3 pFor this role as bGlobal Social Culture Director /b, we’re looking for someone who has the following skills and experience: /p ul liBachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree preferred. /li li15+ years of leadership experience within global FMCG or consumer-focused organizations across social media, culture, communications, creator marketing, PR, or related brand-building disciplines. /li liProven experience leading complex social ecosystems across multiple markets, with expertise in governance, operating models, capability building, and performance management. /li liStrong track record of working cross-functionally with Corporate Communications, Legal, Compliance, Regulatory Affairs, agencies, and senior business stakeholders. /li liDemonstrated ability to establish standards, manage risk, lead escalation processes, and drive improvements in social effectiveness and brand relevance. /li liExceptional communication, influencing, and leadership skills, with experience building high-performing teams and communities across global organizations. /li /ul /p #J-18808-Ljbffr