Product Director Baristina & New Coffee Experiences

ph3About the role /h3pVersuni is home to some of the world’s most renowned home appliance brands, including Philips, Philips Baristina, Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo. /ppAs Product Director Baristina New Coffee Experiences, you will lead the strategy, roadmap, and business performance for Baristina, our flagship semi-automatic espresso platform, as well as manual coffee and coffee based adjacencies. /ppThis is a fast-paced role for a product leader with strong business ownership, consumer obsession, innovation drive, and an entrepreneurial mindset. You will define how Baristina evolves, where the portfolio goes next, and how Versuni captures emerging coffee trends across espresso, milk drinks, manual brewing, cold coffee, and new café-style experiences at home. /ppYou will own the sub-category strategy, product portfolio, project portfolio, and financial results, including Turnover, Margin%, IGM%, and Market Share. You will lead a team of Product Managers and Product Project Managers, working closely with RD, Marketing, Design, Finance, Operations, Quality, Procurement, suppliers, and Markets. /ph3The impact you’ll make /h3pYou will set the direction for Baristina and new coffee experiences, translating consumer trends and business opportunities into a clear portfolio roadmap across NPI, upgrades, platform extensions, geographic expansion, and future adjacencies. /ppYou will shape the innovation agenda, define consumer need spaces, build strong value propositions, and create commercial briefs toward RD. The role requires a strong understanding of how coffee beverages are evolving around the world and how to turn those shifts into relevant, differentiated, and scalable products. /ppYou will own the end-to-end product lifecycle from value proposition creation to phase-out. This includes product definition, business cases, pricing logic, range architecture, claims, IP, product cost, quality, and post-launch performance. /ppYou will be responsible for making the right trade-offs between consumer desirability, business viability, and technical feasibility, ensuring that products are loved by consumers, commercially strong, and executable at scale. /ppbKey responsibilities: /b /pulliDefine the strategy, portfolio roadmap, and product project portfolio for Baristina, semi-auto, manual coffee, and new coffee experiences. /liliOwn portfolio results, including Turnover, Margin%, IGM%, Market Share, product performance, and portfolio complexity. /liliTranslate consumer insights, coffee trends, and pain points into strong value propositions, product requirements, claims, and experience principles. /liliBuild and steer viable roadmap choices, including business cases, pricing logic, range architecture, investment priorities, and market activation needs. /liliOwn NPI delivery, ensuring projects are delivered within target cost, timing, quality, and launch readiness. /liliLead product performance management, including revenue, margin, RR, quality, consumer satisfaction, and post-launch improvement plans. /liliLead and develop a team of Product Managers and Product Project Managers, providing direction, coaching, prioritization, and clear decision-making. /liliPartner with RD, Operations, Procurement, Quality, and suppliers to ensure product concepts are feasible, cost competitive, reliable, manufacturable, and scalable. /liliBuild strong alignment with Marketing, Design, and Markets to ensure global relevance, local competitiveness, pricing strength, and successful commercial activation. /liliDrive category performance reviews, including share gain/loss, phase-in phase-out impact, PVMC outcomes, NPI performance, and portfolio actions. /liliOwn claims, substantiation, trademarks, IP, and product-level differentiation. /li /ulpbKPI’s: /b /pulliSub-category revenue growth, IGM% improvement, Margin% improvement, and market share gains. /liliProduct portfolio performance, including Turnover, growth, mix, profitability, and portfolio complexity. /liliBaristina and new coffee experience roadmap delivery. /liliNPI delivery within target cost, quality, timing, and launch readiness. /liliPost-launch performance up to 6 months after launch, including revenue, market share, profitability, RR, RR%, and consumer satisfaction. /liliDesirability: strength of value proposition, product experience, cup quality, ease of use, reliability, and consumer ratings. /liliViability: business case delivery, pricing realization, margin delivery, roadmap value creation, and market activation impact. /liliFeasibility: manufacturability, sourcing readiness, product cost, quality performance, and operational launch readiness. /liliComplexity reduction and SKU management versus target. /liliDFX contribution, including number of initiatives launched and savings in basis points. /liliPlatforming strategy translated into clear roadmap choices. /liliTeam engagement, talent development, and effective cross-functional collaboration. /li /ulh3The skills and knowledge you’ll bring /h3ulli10+ years of experience in product management, category management, innovation, or business leadership, preferably in coffee, household durables, small domestic appliances, or consumer goods. /liliStrong product leadership experience, with proven ability to define strategy, build roadmaps, make portfolio choices, and deliver business results. /liliExperience in coffee, beverage systems, semi-automatic espresso, manual brewing, or premium consumer experiences is strongly preferred. /liliEntrepreneurial mindset, with the ability to identify white spaces, create business cases, and turn emerging trends into scalable product opportunities. /liliStrong commercial judgment, including pricing, range architecture, margin management, investment choices, and market activation. /liliStrong understanding of consumer insights, market trends, competitor mapping, and value proposition development. /liliProven ability to lead cross-functional teams across Product, Project Management, RD, Design, Operations, Finance, Quality, Procurement, Marketing, and Markets. /liliTrack record of delivering projects within target cost, timing, and quality. /liliStrong communication and stakeholder management skills, with the ability to align senior leaders and teams behind clear priorities. /liliPreferably an advanced degree in Business, Marketing, Product Development, Engineering, or a related field. /li /ulh3What we’ll give you in return /h3ulliInternationally competitive base salary, benchmarked against global industry and market leaders. /liliPerformance-based Annual Incentive Program, rewarding those who dare and achieve more. /liliTop-of-the-market pension plan with the opportunity for higher employee contributions. /liliWork-from-home and phone allowances to support your home office setup and business connectivity. /liliBalanced office-based working, with a strong focus on in-office collaboration and flexibility to work from home based on team needs and individual circumstances. /liliWork from abroad for up to 30 days per year. /liliStructured holiday policy, including defined care days, enhanced maternity/paternity leave, and a capped option to purchase additional leave days annually. /liliSpecial health insurance plan for Versuni employees with convenient conditions when signing up with our partner insurance. /liliProduct discounts on all Versuni products sold under the Philips brand and our other brands. /liliHigh-growth environment, offering exciting learning and career development perspectives beyond your first role. /liliInclusive working culture and family spirit within an international community. /li /ul /p #J-18808-Ljbffr