Senior Marketing Executive

ppbJob Title /b /p pSenior Marketing Executive /p pbJob Description Requirements /b /p pbLocation: /bSingaporebr/bReporting to: /bCEO /p h3bRole Overview /b /h3 pWe are looking for abcreative, hands-on Senior marketing Executive /bwho will serve as thebvoice and face of our brand on social media /b. /p pThis role is highly focused onbuilding and managing our own social media presence—fromcontent creation and filmingtopublishing, promotion, influencer collaboration, and paid ads. /p pYou will act as abrand storyteller, content creator, and digital growth driver, helping us grow our audience, strengthen brand awareness, and drive product sales. /p h3bKey Responsibilities /b /h3 h3b1.Social Media Content Creation /b /h3 pa.Manage company social media accounts (YouTube, Instagram, TikTok, Facebook, etc.) /p pb.Plan and producebhigh-quality content /b, including videos, reels, photos, and posts /p pc.Actively participate inbon-camera content creation /b(product demos, lifestyle content, brand storytelling) /p pd.Lead content shooting, editing, and post-production （or manage external editors if needed） /p pe.Maintain a consistent brand tone, aesthetic, and storytelling style /p h3b2.Brand Ambassador Influencer-Style Marketing /b /h3 pa. Represent the brand as abpublic-facing personality /bon social media /p pb. Collaborate with influencers, creators, and KOLs to expand reach /p pc. Support influencer campaigns, product seeding, and partnership activations /p pd. Help position the brand asbauthentic, relatable, and trustworthy /b /p h3b3.Campaign Planning Product Promotion /b /h3 pa. Plan and executebproduct launch campaigns /bacross social platforms /p pb. Develop creative concepts forbproduct storytelling and lifestyle positioning /b /p pc. Coordinate with internal teams to align messaging with business goals /p pd. Track content performance and continuously optimize engagement and conversion /p h3b4.Paid Media Performance Marketing /b /h3 pa. Managepaid social and marketplace onsite ads(Meta, TikTok, Shopee, etc.) /p pb. Optimize ad creatives, targeting, and budget allocation to improve ROI /p pd. Analyze campaign performance metrics (reach, CTR, CPA, ROAS) /p pe. Test and scale high-performing content and ad formats /p h3b5.Analytics Growth Optimization /b /h3 pa. Monitor content and campaign performance using platform analytics /p pb. Use data insights to improvebengagement, follower growth, and sales impact /b /p pc. Prepare performance reports and actionable recommendations /p pd. Stay updated onbsocial trends, platform changes, and content best practices /b /p h3bRequirements Qualifications /b /h3 h3bMust-Have /b /h3 p1)Proven experience inbsocial media marketing, content creation, or digital marketing /b /p p2)Strong understanding ofbYouTube, Instagram, TikTok, and social media trends /b /p p3)Comfortable beingbon camera /band acting as abbrand spokesperson /b /p p4)Hands-on ability tobshoot, edit, and publish content /b（or manage production workflows） /p p5)Experience managingbpaid social advertising campaigns /b /p p6)Creative mindset with strong storytelling and visual sense /p p7)Self-driven, proactive, and comfortable working in ablean, fast-moving startup environment /b /p p8) Fluent in English and Mandarin, with strong communication skills. /p /p #J-18808-Ljbffr