Director, Product-Led Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product-Led Growth based in Netherlands. As Director of Product-Led Growth, you will lead the strategy and execution of a scalable, revenue-generating product-led growth engine for a global cloud technology business. You will own product-led annual recurring revenue (ARR), driving customer acquisition, freemium conversion, expansion, and retention. Working at the intersection of Marketing, Product, Engineering, and Sales, you will translate complex cloud and developer platform capabilities into intuitive, high-impact user experiences. You will establish data-driven growth strategies, optimize the entire customer journey, and identify new monetization opportunities. Your leadership will help accelerate international expansion, strengthen customer engagement, and deliver measurable commercial results. Join a collaborative, remote-first environment that values innovation, autonomy, diversity, and continuous learning while shaping the future of cloud platforms and AI-assisted development. Accountabilities - Own product-led revenue growth: Define and execute the product-led growth strategy, taking full accountability for ARR generated through self-service experiences, from initial signup to paid conversion, expansion, and retention. - Drive acquisition and commercial performance: Develop scalable growth programs, establish measurable revenue and user acquisition targets, and accelerate adoption across key international markets. - Align cross-functional teams: Partner with Marketing, Product Management, Engineering, and Sales to translate product strategy into measurable customer outcomes and sustainable business growth.

- Optimize conversion and monetization: Identify and implement in-product monetization opportunities, improve onboarding and self-service conversion funnels, and strengthen product-led sales handoffs for enterprise customers. - Improve customer engagement and retention: Use behavioral analytics, customer intent data, churn indicators, and customer satisfaction metrics to refine the user experience, increase lifetime value, and improve retention. - Build a data-driven growth culture: Establish performance metrics, test growth hypotheses, analyze results, and continuously improve acquisition, activation, conversion, and expansion strategies. - Support product innovation: Collaborate with product leaders to align platform capabilities with customer needs, developer workflows, and emerging opportunities in AI-assisted software development. Requirements - Proven product-led growth leadership: Significant experience as a Senior Product Manager, Director, or in a comparable leadership role within a SaaS, cloud infrastructure, or developer-focused technology business operating primarily through a product-led model. - Direct revenue accountability: Demonstrated ownership of revenue targets and commercial outcomes, including ARR growth, customer acquisition, freemium-to-paid conversion, and retention. - Strategic and commercial expertise: Ability to translate complex technical products into accessible self-service experiences that deliver measurable customer and business value. - Cross-functional leadership: A strong track record of leading growth initiatives across Marketing, Product, Engineering, and Sales, with the ability to align diverse stakeholders around shared objectives. - Advanced growth analytics skills: Hands-on experience with funnel optimization, user activation, conversion analysis, experimentation, monetization strategies, and customer retention metrics. - Technical fluency: Practical understanding of developer workflows, cloud infrastructure, and modern software development environments, including the evolving role of AI-assisted development tools.