Senior Field Marketeer (B2B Demand & Pipeline)

Introductie

(Senior) Regional Marketeer / Field Marketeer (B2B | Demand & Pipeline) 
Location: Hybrid / Regional Role 

Overview 
As (Senior) Regional / Field Marketeer, you own the regional demand generation strategy and its measurable impact on pipeline and revenue. You translate business and sales priorities into data-driven marketing programs, combining strategic planning with strong execution. 
You work as a strategic partner to sales, using insights, reporting, and lead intelligence to continuously optimize campaigns, events, and ABM/sector initiatives. --- 

Key Responsibilities 

Regional Demand Strategy & Insights 

• Define and execute the regional demand generation strategy aligned with revenue and growth objectives 
• Use data and market insights to prioritize target segments, accounts, and campaigns
• Translate pipeline and performance data into actionable recommendations for marketing and sales 

Lead Management, Tracking & Reporting 

• Own regional lead flow, from campaign response to MQL, SQL, and pipeline contribution 
• Define KPIs for demand generation, lead quality, conversion rates, and ROI 
• Build and maintain dashboards and reports to track marketing contribution to pipeline
• Analyze lead performance across channels, campaigns, and accounts 

Campaigns, Events & ABM 

• Plan and execute integrated regional campaigns, including conferences, trade shows, and webinars 
• Design and run account-based marketing (ABM) programs for targeted account groups or sectors (if applicable) 
• Optimize campaigns and events based on performance data and sales feedback

Sales Partnership & Partner Collaboration

• Act as a strategic marketing partner to regional sales team and leadership 
• Align closely with sales on ICPs, messaging, target accounts, funnel stages, and follow-up 
• Provide insights on lead quality, pipeline progression, and campaign effectiveness 
• Support sales with data-driven recommendations and enablement materials 
• Collaborate with external network partners and multipliers to generate leads and demand for the region 

Continuous Optimization

• Test, measure, and optimize campaigns, messaging, and channels 
• Share insights and best practices within the marketing team 
• Contribute to improving lead management processes and reporting standards

Your Profile 

• 5+ years of experience in B2B marketing, preferably in regional, field, or demand generation roles 
• Native Dutch and excellent English language skills.
• Strong experience with data-driven marketing, lead tracking, and performance reporting
• Proven ability to work closely with sales on pipeline and revenue objectives 
• Experience with events, webinars, and ABM and multi-channel campaigns 
• Analytical mindset combined with a strategic, business-oriented approach 

Nice to Have 

• Experience in innovation, technology, or professional services environments 
• Hands-on experience with CRM and marketing automation tools
• Experience working in international or multi-region organizations 

What We Offer 

• Strategic role with ownership of regional pipeline impact 
• Close partnership with sales and leadership teams 
• Hybrid working model and flexible hours 
• Competitive salary and benefits 
• 30 days vacation 
• Opportunity to shape data-driven demand generation

Over ons

Wij zijn Ignite Group: een toekomstgerichte organisatie die zich richt op het versnellen van innovaties en maatschappelijke verandering bij bedrijven en overheden. We combineren consultancy, technologie en data om organisaties te helpen groeien en zich aan te passen aan een steeds sneller veranderende wereld. Met een ondernemende cultuur, een sterke focus op samenwerking én maatschappelijke impact werken we iedere dag om vooruitgang mogelijk te maken.