Senior Strategist

Company descriptionbrIs dit de functie die u zoekt? Zo ja, lees dan verder voor meer details en zorg ervoor dat u vandaag nog solliciteert.brpWho are we? /pbrpAt Boomerang, we believe brands are built on social . It’s where culture lives. Where attention is won. And where brands get to show who they really are, connecting one-on-one with their audience. Our clients get that. For over 15 years, we’ve helped both local and global brands build meaning and momentum through a smart mix of always-on content, campaigns, bold creative and production, community management, and influencer creator marketing. /pbrpOur team of creative thinkers, trend watchers, and strategists see brands as characters, each with their own voice, attitude, and role in culture. Everything we do is driven by stories that truly resonate, and strategies designed to stand out where it matters most. /pbrOverviewbrAbout the rolebrpAs Senior Strategist, you will define and drive strategic direction across brand, culture and communications. You will translate business challenges, audience understanding and cultural dynamics into creative platforms, campaign thinking and integrated content ecosystems that earn attention, drive engagement and create measurable business impact. /pbrpThis is a senior role with a high level of autonomy and accountability. You will challenge briefs, reframe problems and influence decision-making across teams and client relationships. You will work closely with creative, media, social, production and account teams to shape work that is strategically sharp, culturally relevant and built to perform across platforms. /pbrResponsibilitiesbrStrategy ecosystem developmentbrullibr/liliLead the development of integrated communication strategies across campaigns, brand platforms and social ecosystems.br/liliDefine strategic territories, narrative frameworks and channel roles that connect brand ambition with audience reality.br/liliTranslate business objectives, audience insight and cultural context into clear strategic platforms that guide content, creative and distribution.br/li /ulbrCreative leadership strategic directionbrullibr/liliDevelop sharp, insight-driven briefs that anchor creative work in a clear strategic idea and tension.br/liliShape and challenge creative development, ensuring ideas are distinctive, culturally relevant and strategically grounded.br/liliEnsure platform thinking strengthens the idea across channels such as TikTok, Instagram, YouTube and emerging platforms.br/li /ulbrCultural intelligence performance insightsbrullibr/liliIdentify and interpret cultural movements, tensions and shifts that create strategic opportunities for brands.br/liliTranslate cultural understanding into clear implications for brand positioning, communication and creative development.br/liliInterpret data, audience signals and campaign learnings to refine strategic direction and inform future work.br/liliDefine success beyond metrics by connecting performance to brand impact, mental availability and behaviour change.br/li /ulbrCross-functional collaborationbrullibr/liliPartner with creative, media, social, production and account teams to develop integrated, insight-led solutions.br/liliAct as the strategic lead connecting brand ambition, creative output and media deployment.br/liliLead client conversations, workshops and presentations, articulating strategic thinking with clarity and authority.br/li /ulbrAccountabilitybrullibr/liliDefine clear and differentiated strategic direction across projects and accounts.br/liliEnsure all output ladders up to a coherent brand and communication strategy.br/liliElevate the quality of thinking, ideas and execution across teams.br/liliDrive continuous improvement through strategic learning and optimization.br/li /ulbrQualificationsbrExperience backgroundbrullibr/lili6-8+ years of experience in strategy roles within creative, digital or social agencies.br/liliDemonstrated experience shaping campaigns, brand platforms and integrated communications.br/liliStrong understanding of brand strategy, communications frameworks, cultural dynamics and platform ecosystems.br/liliA bachelor’s degree in marketing, communications, media studies, business or a related field is preferred.br/liliRelevant professional experience in social media, digital strategy or content marketing may be considered in place of formal educational qualifications.br/li /ulbrWhat you bringbrullibr/liliProven ability to develop end-to-end communication strategies and high-quality creative briefs.br/liliStrong analytical and strategic thinking, with the ability to synthesize insights from culture, data and audience behaviour.br/liliClear and persuasive communication skills, with the confidence to present complex strategic ideas to internal teams and senior clients.br/liliCuriosity, cultural awareness and a strong point of view on brands, communication and the role of social platforms.br/liliA proactive, solution-oriented mindset and the ability to manage multiple projects in a fast-moving agency environment.br/liliStrong stakeholder awareness and the ability to influence cross-functional teams constructively.br/li /ulbrAdditional informationbrWhat you can expect from usbrullibr/liliA creative, social-first agency environment where strategy, culture and ideas come together.br/liliThe opportunity to shape strategic leadership across brand, culture and communications.br/liliRoom to deepen your craft, mentor others and influence upstream thinking such as brand platforms, propositions and positioning.br/liliA hybrid working policy, aligned with your team.br/liliOpportunities for learning and development through collaboration, courses and workshops.br/liliThe Work Your World programme: the opportunity to work from elsewhere in the world for up to six weeks.br/liliA competitive salary, laptop, pension contribution and strong secondary benefits.br/liliA vibrant workplace in Amsterdam Noord with a rooftop terrace, great lunches, drinks and team moments. xgiwjmb br/li /ulbrpbAre you ready to take the reins and make projects a success? /b /pbr