Social Media Marketing Manager

We are looking for a proactive and highly organized Social Media Marketing Manager to support social networking service marketing, influencer campaigns, audience development and day-to-day acquisition activities across the EMEA region. 

This role is ideal for someone who understands gaming communities, creator ecosystems and social platform trends, while also being commercially aware and passionate about growing brand visibility and player engagement.

You will join a lean but dedicated team working across multiple communities, platforms and games such as Black Desert, Crimson Desert and upcoming releases such as DokeV and PLAN 8. This position, reporting to EMEA Marketing leadership, offers an opportunity to ensure all Pearl Abyss current and future titles will achieve their ambition.

Responsibilities

• Own user Acquisition initiatives through campaign setup assistance, asset group organization and creative testing preparation
• Prepare marketing reports, presentations and campaign summaries for internal stakeholders
• Work with Google marketing tools and platforms to support campaign execution and optimization workflows
• Support the planning and execution of social media and influencer marketing campaigns across EMEA
• Identify relevant gaming creators, emerging platform trends and audience opportunities
• Develop and manage community-focused social initiatives across platforms including TikTok, YouTube, Twitch, Reddit, Discord and X
• Monitor social sentiment, creator campaign performance and gaming community trends
• Research competitor campaigns, creator partnerships and platform developments within the gaming industry

Requirements

• 2-3 years of relevant experience in social media marketing, influencer marketing, digital marketing or gaming marketing
• Strong understanding of gaming communities, creator ecosystems and social media platforms
• Familiarity with TikTok, Twitch, YouTube, Reddit and Discord culture
• Basic understanding of User Acquisition principles and digital marketing workflows
• Experience coordinating influencer campaigns or community-focused marketing initiatives
• Comfortable working with campaign reporting, spreadsheets and marketing tools
• Excellent written and verbal communication skills
• Strong organizational and multitasking abilities

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Business or related field preferred
• Experience within the video game industry, particularly PC, online or live service games
• MMO game experience and understanding of MMO player communities is a strong plus
• Experience working across EMEA gaming markets
• Korean or additional European language skills are a plus
• Experience working with international teams

Ideal Candidate

• Detail-oriented and self-motivated
• Passionate about gaming communities, social platforms and creator ecosystems
• Comfortable working in a fast-paced environment
• Interested in audience growth, content strategy and social campaign development
• Creative thinker with strong interpersonal skills

Benefits

• Opportunity to work across social media marketing, influencer campaigns, audience development and strategic growth initiatives
• Exposure to global gaming marketing campaigns and community-driven activations
• Collaborative and creative working environment
• Professional growth and networking opportunities
• Competitive salary
• 25 days of Paid Leave based on full-time employment 

• Public Transport Expenses Coverage - maximum €450/month 

• Lifestyle Wallet - Gift Cards worth €150/month 

• Personal and Professional Growth Wallet - €1,200/year. 

• Monthly Health Care Allowance - €150/month. 

• Special benefits for birthdays and summer- and winter holidays - €600/year 

• Sponsored lunch in the office; free snacks and refreshments 

• Annual health checkup support 

• Healthy Lifestyle Support: gym memberships, therapy sessions