Senior UA Manager (remote)

What are you working on?

• The name of the project(s): Riorise
• Genres: Role-playing
• Platforms: Mobile

Hi! We are Riorise — a mobile multiplayer online game operating as a live service, with 35K daily active players, 2M monthly unique players, and game servers across 50 geographic regions.

We are looking for a Senior UA Manager to take full ownership of Facebook and TikTok, scale both channels profitably, and own tracking and attribution across all ad networks.

For which tasks (responsibilities)?

• Manage user acquisition campaigns on Facebook and TikTok across Android and iOS: campaign structure, bidding, optimization, and scaling while maintaining profitability.

• Allocate budgets across geos and platforms based on audience quality and ROAS, while monitoring spend pace.

• Run tests every two weeks, covering creatives, audiences, attribution windows, and optimization strategies.

• Test creatives across your channels in collaboration with another UA Manager and the in-house creative team: develop hypotheses, run tests, evaluate results based on player quality rather than just CTR and CPI, and monitor creative fatigue.

• Own tracking across all ad networks: SDK events, AppsFlyer, postbacks, SKAN, AdAttributionKit, and AEM on iOS.

• Reconcile data across ad accounts, AppsFlyer, and internal analytics to identify anomalies, integration issues, and fraud.

• Calculate cohort profitability, distinguish actual performance from forecasts, and pause campaigns that fail to deliver positive returns.

What kind of professional are we looking for?

• 4+ years of experience in mobile game user acquisition, with a proven track record of campaign performance: starting point, actions taken, and measurable results.

• Experience managing budgets of $100K+ per month per channel.

• Deep hands-on expertise in Meta Ads for Android and iOS apps: auction mechanics, campaign structure and learning phase, optimization for purchases and value, and scaling limitations.

• Practical experience with TikTok Ads for mobile apps.

• Strong understanding of tracking and attribution: MMPs, SDK events, postbacks, and iOS attribution frameworks (ATT, SKAN, AdAttributionKit, AEM).

• English proficiency at B2 level or above.

Why do we enjoy working here?

• Autonomy in decision-making and a high level of ownership.

• Fast iteration cycles and minimal bureaucracy — you can turn ideas into action without lengthy approval processes.

• Flexible working hours and the opportunity to work remotely.

• Private health insurance.